by admin | Jun 22, 2016 | Blog
What is a “personal brand”? Just like company or product branding, it’s built around imaging and messaging that is designed to create a feeling. Your personal brand influences how you want others to feel about you. From photos to other branding elements, and even...
by admin | May 10, 2016 | Blog
The first time you meet with a prospect, you have a unique opportunity to create a meaningful connection. Sometimes just asking the right questions is all it takes to communicate expertise, professionalism, sincerity and intention. Your prospect is expecting the...
by admin | Mar 29, 2016 | Blog
Hosting an educational or informational seminar or webinar can kill two birds with one stone: It’s a great way to get in front of a room full of prospects while also branding yourself as a local expert in your industry. You’ve no doubt attended an event in person or...
by admin | Jan 24, 2016 | Blog
67% of Realtors We Interviewed Say Confidence Is a Challenge Over the last twelve months, we’ve personally interviewed over 80 Realtors throughout the U.S. and Canada. Each conversation has lasted at least 45 minutes. We’ve discussed their challenges,...
by admin | Jan 2, 2016 | Blog
The New Year has begun. Resolutions have been made. You’re ready to hit the ground running. But are you, really? Is your brand and position defined? If not, it’s like leaving the house each day without clothing. And while some would...
by admin | Oct 25, 2015 | Blog
Trust. It’s a small word and a huge responsibility. Zig Ziglar once said, “If people like you, they will listen to you. But if they trust you, they’ll do business with you”. I feel honored every time one of my...
by admin | Sep 30, 2015 | Blog
The #1 Reason You Need a Business Page Are you ‘Doing Business As YOU’ on your personal Facebook page? In other words, are you posting your business content from your personal page? Yesterday a REALTOR® asked me, “Why should I bother with a company Facebook...
by admin | Aug 26, 2015 | Blog
It’s the question I always get as a Marketing Agent. And frankly, it’s one a client should always ask. “When will my new brand start producing a return on investment?” The short answer is…as soon as you put it out there. The long answer (rather, the ‘how’) provides a...
by admin | Aug 11, 2015 | Blog
A lot of people ask me if they need a personal tagline, a phrase that acts as your unique identifier. The answer is…yes. Every entrepreneur, business leader or sales professional that goes through my BrandFace® training receives a personal tagline. That tagline...
by admin | Jul 12, 2015 | Blog
Obsessively Making Content Creation Stress-Free I’m an organized person by nature. In fact, some have jokingly diagnosed me with OCD (obsessive compulsive disorder)—well, at least I think it’s a joke. I certainly resemble that remark, but I embrace it...
