by admin | Apr 9, 2017 | Blog
So you think you have a strong brand. But how do you know you’ve chosen the right one? And more importantly, how do you know it’s working? We’ve identified six ways you can tell that your brand is resonating with your ideal customer, and a few of them may...
by admin | Oct 31, 2016 | Blog
Personal Branding Experts from BrandFace® Debut at Convention Expo With Two Social Media/eMarketing Workshops for Dealers (Fairfax, VA) In many family‐owned dealerships, the owner is the face of that business and his or her personal brand could be just as important as...
by admin | Aug 27, 2016 | Blog
All the Right Words in All the Right Places Customer reviews are a hot topic, and rightfully so. Not only do reviews provide some measure of confidence to your prospects, they can directly affect your search results on almost any platform that accepts...
by admin | Jun 22, 2016 | Blog
What is a “personal brand”? Just like company or product branding, it’s built around imaging and messaging that is designed to create a feeling. Your personal brand influences how you want others to feel about you. From photos to other branding elements, and even...
by admin | May 10, 2016 | Blog
The first time you meet with a prospect, you have a unique opportunity to create a meaningful connection. Sometimes just asking the right questions is all it takes to communicate expertise, professionalism, sincerity and intention. Your prospect is expecting the...
by admin | Mar 29, 2016 | Blog
Hosting an educational or informational seminar or webinar can kill two birds with one stone: It’s a great way to get in front of a room full of prospects while also branding yourself as a local expert in your industry. You’ve no doubt attended an event in person or...
by admin | Jan 24, 2016 | Blog
67% of Realtors We Interviewed Say Confidence Is a Challenge Over the last twelve months, we’ve personally interviewed over 80 Realtors throughout the U.S. and Canada. Each conversation has lasted at least 45 minutes. We’ve discussed their challenges,...
by admin | Jan 2, 2016 | Blog
The New Year has begun. Resolutions have been made. You’re ready to hit the ground running. But are you, really? Is your brand and position defined? If not, it’s like leaving the house each day without clothing. And while some would...
by admin | Oct 25, 2015 | Blog
Trust. It’s a small word and a huge responsibility. Zig Ziglar once said, “If people like you, they will listen to you. But if they trust you, they’ll do business with you”. I feel honored every time one of my...
by admin | Sep 30, 2015 | Blog
The #1 Reason You Need a Business Page Are you ‘Doing Business As YOU’ on your personal Facebook page? In other words, are you posting your business content from your personal page? Yesterday a REALTOR® asked me, “Why should I bother with a company Facebook...
