The Problem Is NOT Your Competitors

You’ve no doubt passed by a competitor’s billboard recently. You’ve seen their ads and posts on social media. You’ve pulled their postcards out of your mailbox. You might be thinking to yourself that they must be doing really well. This leads to the question, “What am...

Feel like you’re wasting your time on social media?

Do you feel like your social media efforts have been a colossal waste of time? It can be complicated at times with all the different platforms & tools at your disposal. It can also feel like you’re not getting the engagement levels you want, and that that...

Not sure WHERE or HOW to market yourself?

When you’re up against hundreds or thousands of other agents in your market, have you ever wondered what really sets you apart? When it comes to marketing, do you struggle to decide what message and image to put out there that is different from all the others?...

Are You Marketing Without Your Clothes?

Are you marketing without your clothes? This is a phenomenon happening almost every day. Agents are marketing themselves everywhere WITHOUT a clearly defined position and brand. Let’s put this in perspective. Isn’t that just like walking out the door in the...

6 Ways Most Agents Are Doing Personal Branding All Wrong

When the pandemic hit the globe in early 2020, most real estate professionals learned instantly just how important a personal brand was to their business.  Without the ability to meet face to face, they had to rely on their story being expressed in other ways. ...