Stop the Insanity of a Spray and Pray Marketing Strategy

Stop the Insanity of a Spray and Pray Marketing Strategy

Are you anxious about your marketing? Do you wake up in a cold sweat wondering if the new lead gen system or marketing platform you just signed up for will bring you actual living, breathing clients…or just become a dead end like all the others?  Failure in marketing...
Your Personal Brand: From Unknown to Unforgettable

Your Personal Brand: From Unknown to Unforgettable

Ever wonder why some brands ‘take off,’ and others are barely noticeable? Have you followed all the suggestions from the gurusabout creating content and being consistent on social media to find that your brand has still gained no ground? This article discusses some of...
Building a Brand vs Growing a Brand

Building a Brand vs Growing a Brand

What’s the difference between building a brand and growing a brand? You consistently hear that it takes years to build a brand. But we disagree. Brands grow over time but can be built in just a few weeks. Let’s dive into what that means and exactly how we...
10 Tips To Get Branded & Get Booked

10 Tips To Get Branded & Get Booked

Are you a coach, consultant, speaker, author, or another expert looking to get booked? If so, did you know that your personal brand is often what makes or breaks your ability to do so?  Podcasters and event coordinators look for more than a compelling topic or catchy...
Secret Sauce of Personal Branding

Secret Sauce of Personal Branding

You’ve seen people with amazing personal brands. They stand out. They’re recognizable and memorable. Their mission is clear and purposeful. So, you ask yourself: “What’s the secret sauce? How can your brand stand out too?” Below, we unveil that secret sauce so you can...
Is Your Brand Putting Your Business at Risk?

Is Your Brand Putting Your Business at Risk?

During our 30+ years of experience, we’ve noticed that most business owners who fail underestimate their brand’s effect on their business. Most of them think their marketing is the problem. But we say the problem isn’t your marketing. The problem is...
The Year of Saying NO

The Year of Saying NO

Is your calendar crammed with unproductive meetings and nonprofitable projects? We’ve officially dubbed 2023 “the year of saying NO” for two important reasons: productivity and profit.  In this article, we share the different ways we’ve been saying NO that have...
4 Steps To a Brand New You For a Brand New Year

4 Steps To a Brand New You For a Brand New Year

We’re nearing the end of this year, and in the midst of all the parties and gift-giving of the holiday season, you’re probably looking into the new year with some new year goals for yourself. Many new year’s resolutions are based on what we’ve learned from the...
5 Personal Branding Trends For 2023

5 Personal Branding Trends For 2023

Years ago, only companies were brands. With the rise of social media and changes brought on by the COVID-19 pandemic, the face of businesses has changed. Now, each of us can create a distinctive personal brand representative of us personally and professionally.  The...
3 Phases To Attract New Customers

3 Phases To Attract New Customers

Attracting new customers may be a challenge that many businesses constantly face. Unless you have a fully defined, developed, and displayed brand, prospects are not familiar with you, what you do, or what you stand for. If you build your brand, people will become...