9 Top Brand Attributes That Create Brand Chemistry

9 Top Brand Attributes That Create Brand Chemistry

According to LiveScience.com, chemistry is the study of matter, its properties, how and why substances combine or separate to form other substances, and how they interact with energy. You could say the same principles apply when it comes to personal branding.  A...
5 Questions Asked by Brands That Connect With Consumers

5 Questions Asked by Brands That Connect With Consumers

The first time you meet with a prospect, you have a unique opportunity to create a meaningful connection. Sometimes just asking the right questions is all it takes to communicate expertise, professionalism, sincerity, and intention.  Brands that connect with consumers...
How To Find Your Business Niche: 5 Criteria To Consider

How To Find Your Business Niche: 5 Criteria To Consider

Should you pick a niche for your business? Of course…but the mere mention of that subject can bring great fear among professionals.  In fact, one of the greatest fears in business is the fear of focus. Your customer’s needs can vary depending on many factors,...
When Are the Best Times To Invest in Your Brand?

When Are the Best Times To Invest in Your Brand?

If you’re in the business of selling, you know that having a strong brand is important to your success. But do you know how often your branding should change or refresh? And what happens if your market shifts or your customers’ needs change? Sometimes you need to...
3 Ways To Stay Relevant In Business

3 Ways To Stay Relevant In Business

It seems like the Covid-19 pandemic has just passed and we’re already in the midst of a 40-year high inflation, a possible recession, and another outbreak. There’s a lot of uncertainty during this time, but what’s certain is that the pandemic has changed the way...