Are You Attracting Low Quality Leads?

Are You Attracting Low Quality Leads?

Have you ever thought to yourself, “How is it that I keep attracting poor quality leads who already seem to know ‘everything’ about your industry and never take my advice”? Every time you get a “no” from someone or talk to an unqualified person, you...
The Squirrels Should Be Chasing You

The Squirrels Should Be Chasing You

There are new potential customers in your market every week. And every single potential lead becomes a new ‘squirrel’ that captures your attention and derails your day. Since you don’t want to turn any of them away, you chase them all. Every single...
When Your Marketing Efforts Just Don’t Come Together…

When Your Marketing Efforts Just Don’t Come Together…

We speak with business owners & entrepreneurs all over the world every week. And the one thing we find that they have in common is feeling very ‘scattered’ when it comes to marketing. We often hear, “I feel like I’ve got everything…I...
The Problem Is NOT Your Competitors

The Problem Is NOT Your Competitors

You’ve no doubt passed by a competitor’s billboard recently. You’ve seen their ads and posts on social media. You’ve pulled their postcards out of your mailbox. You might be thinking to yourself that they must be doing really well. This leads to the question, “What am...
Feel like you’re wasting your time on social media?

Feel like you’re wasting your time on social media?

Do you feel like your social media efforts have been a colossal waste of time? It can be complicated at times with all the different platforms & tools at your disposal. It can also feel like you’re not getting the engagement levels you want, and that that...
Not sure WHERE or HOW to market yourself?

Not sure WHERE or HOW to market yourself?

When you’re up against hundreds or thousands of other agents in your market, have you ever wondered what really sets you apart? When it comes to marketing, do you struggle to decide what message and image to put out there that is different from all the others?...
Are You Marketing Without Your Clothes?

Are You Marketing Without Your Clothes?

Are you marketing without your clothes? This is a phenomenon happening almost every day. Agents are marketing themselves everywhere WITHOUT a clearly defined position and brand. Let’s put this in perspective. Isn’t that just like walking out the door in the...
6 Ways Most Agents Are Doing Personal Branding All Wrong

6 Ways Most Agents Are Doing Personal Branding All Wrong

When the pandemic hit the globe in early 2020, most real estate professionals learned instantly just how important a personal brand was to their business.  Without the ability to meet face to face, they had to rely on their story being expressed in other ways. ...
Debunking the 5 Biggest Branding Myths

Debunking the 5 Biggest Branding Myths

Everyone has a brand. Everything you do, everything you say, and everything you put out there gives off a certain impression or feeling about you. The question is…does it really match YOU?  And even more important, does it help you achieve your goals? It’s...
Which BrandFace Are You?

Which BrandFace Are You?

After years of observing business owners, entrepreneurs, and professionals who are the ‘face’ of their business, we have found that there are three main types of personalities. As you are learning about each of these, think about which category you may represent. ...