Another day on Facebook and Twitter, and another day of a dozen advertisements from social media ‘experts’ who want to help your business. It’s the never-ending scroll of lead generation solutions. You understand that social media is important, even critical. So maybe...
It was about three years ago when BrandFace Founder, Tonya Eberhart, was on the phone with a real estate agent in Arizona. She was inquiring about coming into their personal branding program, but wasn’t sure she needed the help. She told Tonya that she was already...
Do you feel like your marketing is kind of like the stainless steel ball in an old fashioned pinball machine? It just darts around and lands ‘wherever’? In other words, have you been using the old ‘spray and pray’ method of marketing? If so, that’s not what you...
Have you ever thought to yourself, “How is it that I keep attracting poor quality leads who already seem to know ‘everything’ about your industry and never take my advice”? Every time you get a “no” from someone or talk to an unqualified person, you...
There are new potential customers in your market every week. And every single potential lead becomes a new ‘squirrel’ that captures your attention and derails your day. Since you don’t want to turn any of them away, you chase them all. Every single...
We speak with business owners & entrepreneurs all over the world every week. And the one thing we find that they have in common is feeling very ‘scattered’ when it comes to marketing. We often hear, “I feel like I’ve got everything…I...
You’ve no doubt passed by a competitor’s billboard recently. You’ve seen their ads and posts on social media. You’ve pulled their postcards out of your mailbox. You might be thinking to yourself that they must be doing really well. This leads to the question, “What am...
Do you feel like your social media efforts have been a colossal waste of time? It can be complicated at times with all the different platforms & tools at your disposal. It can also feel like you’re not getting the engagement levels you want, and that that...
When you’re up against hundreds or thousands of other agents in your market, have you ever wondered what really sets you apart? When it comes to marketing, do you struggle to decide what message and image to put out there that is different from all the others?...
Are you marketing without your clothes? This is a phenomenon happening almost every day. Agents are marketing themselves everywhere WITHOUT a clearly defined position and brand. Let’s put this in perspective. Isn’t that just like walking out the door in the...
