The Crossroads of Confidence & Competition

I’ve been thinking a lot about CONFIDENCE…and COMPETITION.  Recently, real estate agents tell me there are two things that bother them most:  noncommittal clients–and watching a competitor reach successful heights (all while knowing...

Which BrandFace© Are You?

You don’t have to own your own business to become the face of a brand.  A BrandFace can be a CEO, president, sales manager, salesperson, child of an owner, home-based business expert or anyone in a situation where they are likely to represent the brand for an...

Is a BrandFace© approach right for you? See my checklist…

If you’re a business owner or business leader who has considered becoming the face of your own business, there are several things you should consider first. The whole idea behind a personal branding approach is to position yourself as an asset to your customers...

BrandFace™ Star of the Week: Rick Ricart

Pulling into the 67-acre lot that is home to Ricart Mega Mall (arguably one of the country’s most successful car dealerships), I’m immediately reminded of the family connection. A large sign at the security entrance displays a smiling Rick Ricart, a third...

BrandFace™ Star of the Week: Bob Juniper

Rough exterior, t-shirt, tattoos and a flip phone (yes, a flip phone-just to be rebellious). I’m greeted warmly by Bob Juniper, one of the most controversial figures in the collision repair industry.  His appearance sets a tone reminiscent of Pawn Stars or Rick’s...

BrandFace™ Press Release

Contact:  Tonya Eberhart FOR IMMEDIATE RELEASE Remerge, LLC Phone:  614-745-7151 Email:  tonya@brandfacestar.com BRANDFACE™ HELPS BUSINESS PUT THEIR BEST MARKETING FACE FORWARD TONYA EBERHART RELEASES FIRST PERSONAL BRANDING BOOK SERIES FOCUSED ON INTEGRATED MARKETING...

Franchise BrandFace™? You Bet!

Whenever I have a chance to discuss the potential of working with a franchise owner as a BrandFace™, I generally get push-back caused by the frustration of franchise guidelines and previously lost battles. But I’m here to tell you that it’s possible...

8 Uses for Video Marketing

Increasingly, we find ourselves suggesting and utilizing more and more online video for our client’s campaigns. Whether you’re using online video for a business introduction, product launch, customer testimonial, or tips and advice, it’s the most personal medium...

First BrandFace™ Star of the Week!

Two weeks ago I had the pleasure of meeting someone with great marketing instincts from an industry which seldom produces great marketing (sorry, lawyers). I met with a lawyer in Atlanta, Georgia whose firm handles personal injury cases. I frequently travel to...