How To Become a Destination Brand

How To Become a Destination Brand

Have you ever traveled a long way, waited in a long line, or gone entirely out of your way to do business with someone?  If you have, you have patronized what we call a destination brand. A destination brand is powerful because it isn’t restricted by location or...
Is Your Personal Brand Boosting Your Ego or Building Trust?

Is Your Personal Brand Boosting Your Ego or Building Trust?

When coming into our personal branding program, one of the biggest concerns for our clients is that they don’t want to appear egotistical or narcissistic. They want people to view them as helpful and serious about their profession. But they don’t know how to build a...
Stop the Insanity of a Spray and Pray Marketing Strategy

Stop the Insanity of a Spray and Pray Marketing Strategy

Are you anxious about your marketing? Do you wake up in a cold sweat wondering if the new lead gen system or marketing platform you just signed up for will bring you actual living, breathing clients…or just become a dead end like all the others?  Failure in marketing...
Your Personal Brand: From Unknown to Unforgettable

Your Personal Brand: From Unknown to Unforgettable

Ever wonder why some brands ‘take off,’ and others are barely noticeable? Have you followed all the suggestions from the gurusabout creating content and being consistent on social media to find that your brand has still gained no ground? This article discusses some of...
Building a Brand vs Growing a Brand

Building a Brand vs Growing a Brand

What’s the difference between building a brand and growing a brand? You consistently hear that it takes years to build a brand. But we disagree. Brands grow over time but can be built in just a few weeks. Let’s dive into what that means and exactly how we...