Ever wonder why some brands ‘take off,’ and others are barely noticeable? Have you followed all the suggestions from the gurusabout creating content and being consistent on social media to find that your brand has still gained no ground?
This article discusses some of the most unforgettable brands we’ve helped create and what you can do with your personal brand to go from unknown to unforgettable.
First, Let’s Talk About Personal Branding
One of the first things we ask people when they’re applying to become a BrandFace is: “Tell us about your brand.”
Most people will give us their business name or talk about their logo. In some cases, they just repeat their own name.
But in reality, none of those constitutes a brand.
Your personal brand is people’s perception of you and what you’re known for.
If you don’t express those things about yourself, it leaves your prospects and the public to make up their own minds about what they know or feel about you.
Which means you’ve missed your greatest opportunity to influence that perception. That is what building a brand is all about.
Let’s look at some examples of unforgettable brands, so you have a basis for what we’re talking about.
Unforgettable Brand Example #1
If you were someone looking to do some extended or full-time travel, which would be more appealing?
- Heather Markel
- The Full Time Travel Coach, Heather Markel
- “Ditch Your Desk. Discover Your Destiny.”
Let’s break this down.
Heather’s name is important. But it’s more important when her prospects know what she does. She’s a Full Time Travel Coach.
And it’s even more critical when her slogan, “Ditch Your Desk. Discover Your Destiny,” speaks to what you want.
If Heather only promoted her name but didn’t immediately include the fact that she’s a Full Time Travel Coach who helps people ditch their desks and discover their destiny, she would very likely get lost in thecrowd of travel experts.
Heather’s slogan leads her audience into her story. She ditched her desk and left the corporate world four years ago. Since then, she’s been traveling nonstop. And now, she teaches others how to do the same thing.
Heather has created a personal brand that clearly expresses what she offers to others. So now, she’s unforgettable to those looking for exactly what Heather provides.
Unforgettable Brand Example #2
We have a real estate broker and investor client in Dubai. His name is Nate Dania.
Great name, but what do you know about Nate when you hear his name? Not much, honestly.
However, you learn a lot more about what he offers when he adds his brand identifier to his real estate marketing. He is Nate Dania, “Dubai’s Lifestyle Locator®.”
It grabs attention. It makes his prospects take notice. Why?
Nate’s brand identifier shares a little of his personal story. He’s a lifetime resident of Dubai and has extensive knowledge and experience selling a luxury lifestyle.
His clients seek luxury beachfront and waterfront properties for holiday homes or investments. He’s worked remotely with clients from all countries and cultures to ensure safe and secure investing. His clients invest in Dubai because it’s a lifestyle they want.
Nate’s personal brand helps make it so that he’s known for all of the above. When the right customer learns about his brand, they know they’ve found the perfect person to help them locate that lifestyle.
Unforgettable Brand Example #3
We have another client who also happens to be Heather. Her name is Heather Kvitko-White.
She is a veterinarian and academic who became an international speaker on the subject of the ‘common sense care of animals’..
Alone, her name doesn’t tell you much. But adding her brand identifier, “The Pragmatic Professor,” speaks volumes to her ideal prospect in the academic and medical world.
Her brand positions her as someone who speaks about the pragmatic side of veterinary medicine. And anyone interested in this topic will know from Heather’s brand that she’s someone they want to follow.
The Takeaway
Your personal brand isn’t just your name, a business name, or a logo. It is an entire ecosystem with all the elements to create the perception you want people to have about you and what you’re known for. A complete brand helps people understand the answers to the five critical questions that every brand must answer. And when your brand can answer all those questions, you go from unknown to unforgettable.
These reasons are why we look at 77 different criteria to develop your personal brand. Schedule a free call with us today to help your brand deliver your desired message.
Are you a Coach, Consultant, or other Expert with a life-changing message to share? Make sure to download our free ‘Ultimate Guide to a Freedom-Based Brand’ to learn how to position & present yourself and your offers differently in order to maximize your time and dramatically increase profits.
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BrandFace LLC is a personal branding company for coaches, consultants and other experts who want to STAND OUT from their competition and attract their ideal customers so they can become recognized and sought after authorities in their industry. Tonya Eberhart & Michael Carr are international bestselling authors and the partners behind BrandFace. Their mantra is, “People don’t do business with a logo. They do business with a person.”