Depending on your target audience, the places you choose to promote your brand may change. Different channels lend themselves to different audience demographics. Thinking about how to promote your brand to reach your ideal customers and spread awareness to a larger...
Be BOLD Branding Podcast 6 Ways You May Be Doing Personal Branding Wrong You’ve seen people with amazing personal brands. But do you know that great personal branding isn’t about being known for your profession, is about being known for being different in your...
You built the brand. You defined your point of differentiation. You invested in the messaging, the visuals, and the positioning. But now the question that keeps most coaches, consultants, and experts awake at night: is it working? Not “is it pretty” or...
Customer reviews are crucial for your brand because they drive brand credibility, which leads to trust in doing business with you. Consumers now take more time to think about and research brands before purchasing. There are more and more ways for consumers to find...
Building a personal brand is not as simple as it seems. In fact, if it isn’t done correctly, it can appear as though you’re boosting your ego rather than building trust. Luckily, there’s a simple checklist of things you should ask yourself that will determine whether...
