Change the perception, and even the reality of the word “no” when it comes to your business and brand. We have all experienced rejection, and it’s never a pleasant feeling. However, if you head into rejection with a different mindset, it can change both your perception and, many times, the outcome. Dr. Wayne Dyer once said, “If you change the way you look at things, the things you look at change.” Here are three scenarios to consider that will help you change the way you look at things.
“NO” JUST MEANS THEY DON’T KNOW ENOUGH.
When clients tell you “no”, they actually do not ‘know’ enough about the product, process, service, system, or most importantly, your value. You need to get your story pulled together so clients know more about you and why they should do business with you. A well defined, developed and displayed brand will give them more information and knowledge about yourself as a person and what you are trying to achieve. Once you’ve done that, they are much more likely to let you in, and open up so you can educate them.
THERE IS NO ONE BETTER EQUIPPED.
You need to approach your client with the confidence that you are the best fit for them. Why can you show them the best way to get what they want? This comes as a direct result of pulling your brand together. Most people look up their real estate agent before they hire them. Does your online presence convey why no one can help them better than you can? Your brand should be selling for you, even before you make contact with your prospects. If it is done well, your clients are going to know who you are, what you stand for, and why you are connected to them even before you meet. Once you pull your story together, achieve that confidence by knowing you are the only one who is equipped to help them the best. This confidence sets you apart from your competition.
THERE IS NO ONE LIKE YOU.
“We don’t make stars, we unveil them”. There is a star inside each one of us, and if you have not unveiled your star by pulling your brand together, what on earth are you waiting for? Nobody else in the world has a story like yours. Stop thinking about business branding and start thinking about personal branding. People instinctively want to know the face behind the business and connect with that person. When you show your point of differentiation, you will be quite surprised at how many people that it attracts. People who have those same interests or experiences will immediately connect with you. Any business can have a point of differentiation, logo, and brand colors, but when it comes to the human element of a personal brand, nobody in the world is going to have a story like yours.