Depending on your target audience, the places you choose to promote your brand may change. Different channels lend themselves to different audience demographics. Thinking about how to promote your brand to reach your ideal customers and spread awareness to a larger group? Learn about the various places you can promote your business.
We’ve compiled 20 places your brand should be in 2022 (and looking forward to 2023) for you to promote your brand successfully. Here’s the bottom half of our list. If you haven’t already, check out the top half of our list on how to promote your brand.
Drip Email Campaigns
Drip campaigns are the consistent sending, or “dripping,” of a message to customers or prospects with a specific objective. Drip campaigns can help boost sales by turning prospects into customers, increasing repeat purchases, and re-engaging with less active audiences. Often, these emails are automated, meaning they can be easily scheduled and sent out at specific times to generate the best results. There are quite a few email marketing automation tools you can use for this, such as Mailchimp or ActiveCampaign. Make sure every time an email goes out, you infuse your branding elements into that.
Postal Mail
Though postal mail has been largely replaced by its digital counterparts, a group of customers still use and prefer this medium. And since postal mail isn’t as popular nowadays, it’s an excellent way for your business to differentiate itself and make a personal connection. Just like with emails, make sure that your brand is infused into every one of the mails. There’s no such thing as reminding people too many times about what sets you apart.
Paid Advertising
A range of media can be used for paid advertising, including digital ads on social media channels, flyers, magazines, newspapers, postcards, radio and TV ads, and more. Paid advertising is a good way to spread brand awareness, as you can more easily reach audiences you cannot usually reach. You do have to spend money for this, so it would be wise to have an established brand, objective, and budget set out beforehand, so you don’t accidentally overspend. You can include branding elements such as your photo, logo, and brand identifier for visual ads. For ads without visuals, your tagline and elevator pitch are great ways to help your brand stand out.
Videos
The use of videos to promote your brand has been on the rise in recent years. YouTube is a great way to generate brand awareness and gain loyal customers. We recommend using this platform to present your introduction videos and expertise videos. Many people turn to videos to learn something new. Sharing valuable knowledge using videos is an effective way for people to remember you and consider doing business with you. In your videos, always include your brand identifier, tagline, and any hashtags related to your brand. Think about using your surroundings to further help you with brand promotion, such as a smart book placement or the use of similar color schemes.
Blog Posts
Publishing blog posts can help to get your expertise out there and improve your website’s placement in search results when it comes to search engines. Like videos, many people turn to blogs to learn about something new or exciting. It drives traffic to your website, where these prospects are one step closer to converting to customers. Always end your blog posts with your brand identifier, tagline, and a specific call to action.
Publications
Publications may include printed books, e-books, brochures, or other formally printed materials with tips and advice. People usually think of publications as more trustworthy information that has been formally edited and reviewed, making it a good medium for brand promotion when your expertise is in something that requires more technical knowledge or skills. Try to infuse your brand’s elements throughout your publications, such as including the brand identifier on a book cover.
Appearances & Interviews
Appearances and interviews help you and your guests share with each other’s audiences, increasing the number of people who know your brand. To help people remember you, incorporate a video thumbnail that includes your logo, episode title, and brand identifier. Also, try to use the same color concepts and elements associated with your brand. For non-video appearances and interviews, reinforce your brand elements within your answers and work with the interviewer beforehand to frame the questions in a way that showcases your expertise.
Promotional Materials
You give out these things at events or in one-on-one interactions, such as T-shirts, pens, candles, coffee, books, etc. People love free things and therefore are more likely to accept the offer. Always infuse your brand with these materials, as they can remind people of your business. If you decide to do a giveaway or contest with items that doesn’t have your branding on it, you can still promote your business by including your promotional materials with the items.
Client Gifts
These are different from your promotional materials as these gifts are specifically for your clients. As such, you may spend more time personalizing these gifts for special occasions you know are coming up for your clients, such as birthdays or anniversaries. You can think of creative ways to incorporate your brand elements into it (e.g., using a box or bag with your logo, including a card with your brand identifier), but a good rule is to make sure it’s your brand on the materials you’re giving away (not someone else’s).
Vehicle
Whether you hate or love this idea, showcasing your brand on a vehicle has proven effective. You can go all in and wrap your vehicle professionally or use the more subtle method of using magnetic signs that you can put on and take off. Your vehicle acts like a moving billboard, and you never know if you might drive past someone in need of your service.
Conclusion
Different media will bring about different segments of the audience you’re attempting to reach. By diversifying your brand’s presence, you increase your likelihood of reaching your ideal customers and spreading awareness to a larger audience. Now that you have the 20 places your brand should be to promote your business effectively, we encourage you to take advantage of this omnichannel marketing.
Do you think your brand is not where it should be? Or feel like your brand messaging isn’t truly conveying who you are? Let us help you create a personal brand that differentiates you from your competition. Discuss your brand with us today!
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BrandFace® is a personal branding firm for coaches, consultants and other experts who want to STAND OUT from their competition and attract their ideal customers so they can become recognized and sought after authorities in their space. Tonya Eberhart & Michael Carr are the partners behind BrandFace. Their mantra is, “People don’t do business with a logo. They do business with a person.”