Where and how to promote your brand is constantly changing. Where advertising on television used to be the popular route, now social media channels and search engines are the way to go. With the rise of digital marketing to help brands gain a more extensive customer base and increase revenue, what methods should you use to promote your brand nowadays?
We’ve compiled 20 places your brand should be in 2022 (and looking forward to 2023) for you to promote your brand successfully. Here’s the first half of our list.
Your Website
Every business has a website. Although you can use other platforms to promote your product or service (i.e. Google, Yelp, Facebook, etc.), having your website lends credibility to your business. It also allows you to portray your brand exactly how you want. Make sure the pages of your website are infused with your brand so everyone visiting your website knows who you are and what you stand for.
Your website is a great place to showcase your elevator pitch and sound bites. You want to make your business look as professional as possible by including a logo, beautifully-taken photos that portray what you want, and ways to get to your social media channels, which is the next place your brand should be.
Your Social Media Channels
When someone visits your channels, you want an image that portrays who you are and what you stand for. Different channels have different sections where you can showcase more about yourself. For example, Facebook has an About area where you can include your elevator pitch or shortened biography so prospects can learn more about you.
Depending on your channel, you may have to find different ways to get your brand messaging across. Keep in mind the target audience for each social media channel, as some platforms do better with specific target groups than others. That’s why it’s always essential to understand who your ideal customers are so you can focus your business efforts on them.
Your Business Card
Whether you’re talking about the printed version or virtual version, business cards come in handy to easily give a prospect when you’re at an event or meeting someone for the first time. Your business card will have much less surface area to include your information, so make good use of your space. That is a great place to include your elevator pitch, logo, and a beautiful photo design representing you, your market, and your ideal customers.
Your Personalized Notecard
Digital alternatives may slowly replace the practice of giving out notecards, but we think that’s what makes this practice so much more special. A personalized notecard is a chance for you to maintain personal contact with your current and prospective customers. There’s something about receiving a physical notecard that still helps evoke a feeling of familiarity that is harder to come by with digital platforms. Your notecard is also a great way to send a personalized message to your customers, such as a birthday or anniversary note.
Your Spotlight Sheet
Your spotlight sheet is designed to set you apart in a way that your brand will precede you. When you send somebody an email for the first time, you can attach more info about yourself to let your potential customer know who they’re dealing with. That is a great visual way to present yourself to your customers and gives them a chance to learn more about you on their terms. You can also print out your spotlight sheet and hand it to prospects.
Your Signage
Signage can come in many different forms and sizes. You can have stand-up signage for physical events, yard signs outside your place of business, a tablecloth, or a banner, etc. with your branding elements on it. Signs can be used to announce upcoming events and news and to help you establish a brand presence. Whatever signage you decide to use, make sure there’s a clear image and description of your brand so people can become more familiar with you.
Your Printed Materials
Aside from everything we’ve discussed above, your printed materials can also include your letterhead, folders, or brochures, etc. Infuse all of your branding elements in as much as possible (e.g. using images associated with your brand), even if the material is for people who are already your clients. Again, this is a great way to start helping prospects become more familiar with you and your brand.
Your Presentations
Webinars and seminars are great opportunities to spread brand awareness and reach more prospective customers. By educating your audience on topics related to your brand that they’re interested in, you are more likely to draw in more ideal customers. When you already have the attention of this group, it’s a prime time to describe yourself and your brand a little as a form of advertisement. To solidify your brand image, include your brand identifier, your elevator pitch, and a portion of your bio to help others connect with you.
Your Email Signature
So many correspondences over email nowadays make it a great place to include your brand identifier. Use your email signature as an opportunity to showcase your brand and include info easily accessible for your customers and prospects. Make sure you have branding elements such as your name, personal tagline, website link, and social media channels in your email signature for your initial and follow-up emails. You may choose to do an image signature or simply an all-text signature.
Your Requests For Reviews
Studies have shown that reviews are becoming increasingly popular for prospects to determine whether they want to buy a product or service from a new business. That’s why you must ensure many positive reviews for your business to encourage more people to do business with your brand. Send out email requests, personally ask clients for reviews, or use review platforms to help you garner more (positive) reviews. Make sure to put the brand identifier in when you ask, so it will give your customers some idea of what to say about your brand.
Conclusion
Promoting your brand using the right channels to the right audience will help expand your brand’s reach, improve conversions, and ultimately increase your sales. We hope you use our tips here on how to promote your brand to help your business grow.
Do you think your brand is not where it should be? Or feel like your brand messaging isn’t truly conveying who you are? Download our FREE GUIDE and discover how to position & present yourself and your offers differently in order to maximize your time and dramatically increase profits.
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BrandFace LLC is a personal branding firm for coaches, consultants and other experts who want to STAND OUT from their competition and attract their ideal customers so they can become recognized and sought after authorities in their space. Tonya Eberhart & Michael Carr are the partners behind BrandFace. Their mantra is, “People don’t do business with a logo. They do business with a person.”