Michael Carr is one of my BrandFace clients. He’s America’s Top Selling Real Estate Auctioneer and he also owns a real estate brokerage and home improvement company in the North Georgia area. He expressed to me several times that many prospective home buyers are not aware of the benefits of having a Buyer’s Agent by their side to protect them throughout the process of buying a home. And in fact, they are sometimes led to believe that it even costs less if they don’t have one. Here’s a video featuring his explanation of why a Buyer’s Agency Agreement is so important.