by admin | Mar 3, 2015 | Blog
My own background is in personal branding, and I spend a lot of time teaching the importance of being DIFFERENT. Not better, but different. I’ve unfortunately seen so many people waste advertising dollars marketing themselves from this place I...
by admin | Feb 23, 2015 | Blog
So, who ARE you to be a star in your industry? Who says you should be the face of your brand? What gives you the right to put your face on billboards, video and collateral materials? Come on…you know that’s what they’re thinking. ...
by admin | Feb 19, 2015 | Blog
Anyone who has seen this movie knows exactly what I’m referencing. It’s a movie about four real estate agents competing to keep their jobs. Their real estate company hires a corporate trainer whose mode of ‘motivation’ is pitting...
by admin | Feb 13, 2015 | Blog
Years ago, I made a statement to my father that resonated so much, he still reminds me of it each time I see him. We were discussing family members and friends who consistently made poor life choices. Let’s face it…we’ve all made poor choices...
by admin | Feb 11, 2015 | Blog
I’ve been thinking a lot about CONFIDENCE…and COMPETITION. Recently, real estate agents tell me there are two things that bother them most: noncommittal clients–and watching a competitor reach successful heights (all while knowing...
by admin | Jan 10, 2015 | Blog
You don’t have to own your own business to become the face of a brand. A BrandFace can be a CEO, president, sales manager, salesperson, child of an owner, home-based business expert or anyone in a situation where they are likely to represent the brand for an...
