My 3am Elevator Speech

Perfecting your elevator speech is essential to clear communication and focus. I’ve helped many people do that very thing over the years. But (just between you and me), I’ve sort of sucked at doing it for myself. Until now, when someone asked what I do, my...

Your Brand Starts with Thanks

I was meeting with Jeff Young (LinkedIn Guru) in Columbus, Ohio yesterday, when he uttered a statement I thought to be quite profound.  He said, “Your brand starts with thanks”.  I couldn’t agree more, Jeff.  Thank you for sharing your...

Are You Marketing In ‘Better Land’?

My own background is in personal branding, and I spend a lot of time teaching the importance of being DIFFERENT.  Not better, but different.  I’ve unfortunately seen so many people waste advertising dollars marketing themselves from this place I...

Are you LIVING in Glengarry Glen Ross?

Anyone who has seen this movie knows exactly what I’m referencing.  It’s a movie about four real estate agents competing to keep their jobs.  Their real estate company hires a corporate trainer whose mode of ‘motivation’ is pitting...

Choices

Years ago, I made a statement to my father that resonated so much, he still reminds me of it each time I see him.  We were discussing family members and friends who consistently made poor life choices.  Let’s face it…we’ve all made poor choices...