by admin | Aug 26, 2015 | Blog
It’s the question I always get as a Marketing Agent. And frankly, it’s one a client should always ask. “When will my new brand start producing a return on investment?” The short answer is…as soon as you put it out there. The long answer (rather, the ‘how’) provides a...
by admin | Aug 11, 2015 | Blog
A lot of people ask me if they need a personal tagline, a phrase that acts as your unique identifier. The answer is…yes. Every entrepreneur, business leader or sales professional that goes through my BrandFace® training receives a personal tagline. That tagline...
by admin | Jul 12, 2015 | Blog
Obsessively Making Content Creation Stress-Free I’m an organized person by nature. In fact, some have jokingly diagnosed me with OCD (obsessive compulsive disorder)—well, at least I think it’s a joke. I certainly resemble that remark, but I embrace it...
by admin | Jul 12, 2015 | Blog
These are the attributes I consider vital to the long term success of a BrandFace. I’m sure you’ve heard the saying, “It’s much harder to stay number one than it is to get there”. I believe there are a lot of people who can get there; some by hard work,...
by admin | Jun 21, 2015 | Blog
5 Fresh New Approaches to Content Marketing Last Thursday evening I was conducting a workshop in Columbus, Ohio, when I was asked two excellent questions about content marketing: People don’t want to hear from a roofing company every day. So how do you produce...
by admin | Apr 1, 2015 | Blog
So many interesting stories throughout my adulthood have begun with the words, “My Dad was visiting last week and…” Well, it happened again. And this time I couldn’t resist sharing possibly the strangest branding conversation ever. My Dad was...
