Debunking the 5 Biggest Branding Myths

Debunking the 5 Biggest Branding Myths

Everyone has a brand. Everything you do, everything you say, and everything you put out there gives off a certain impression or feeling about you. The question is…does it really match YOU?  And even more important, does it help you achieve your goals? It’s...
Which BrandFace Are You?

Which BrandFace Are You?

After years of observing business owners, entrepreneurs, and professionals who are the ‘face’ of their business, we have found that there are three main types of personalities. As you are learning about each of these, think about which category you may represent. ...
Your Brand is Like a Book

Your Brand is Like a Book

Think of your brand like a book.  Your brand is your story, and it’s critical to develop your brand completely before you begin marketing, so your message and image can accurately reflect what you want to portray. The best brands are a perfect mixture that is both...

You Can’t Calculate The Cost of Confusion

Many real estate professionals live in a state of confusion. They have trouble defining two major components of their brand that are a critical part of doing business with clarity. First, they struggle to define their ideal customer. We’re not talking about buyers or...
4 Things You Experience When Your Brand Is Not Defined

4 Things You Experience When Your Brand Is Not Defined

Many real estate professionals live in a state of confusion. They have trouble defining two major components of their brand that are a critical part of doing business with clarity. First, they struggle to define their ideal customer. We’re not talking about buyers or...
Never Hear The Word ‘NO’ The Same Way Again

Never Hear The Word ‘NO’ The Same Way Again

Change the perception, and even the reality of the word “no” when it comes to your business and brand. We have all experienced rejection, and it’s never a pleasant feeling. However, if you head into rejection with a different mindset, it can change both your...