by admin | May 17, 2021 | Blog
Think of your brand like a book. Your brand is your story, and it’s critical to develop your brand completely before you begin marketing, so your message and image can accurately reflect what you want to portray. The best brands are a perfect mixture that is both...
by admin | May 12, 2021 | Blog
Many real estate professionals live in a state of confusion. They have trouble defining two major components of their brand that are a critical part of doing business with clarity. First, they struggle to define their ideal customer. We’re not talking about buyers or...
by admin | May 12, 2021 | Blog
Many real estate professionals live in a state of confusion. They have trouble defining two major components of their brand that are a critical part of doing business with clarity. First, they struggle to define their ideal customer. We’re not talking about buyers or...
by admin | Apr 27, 2021 | Blog
Change the perception, and even the reality of the word “no” when it comes to your business and brand. We have all experienced rejection, and it’s never a pleasant feeling. However, if you head into rejection with a different mindset, it can change both your...
by admin | Apr 27, 2021 | Blog
Are you a broker who is concerned that your agents are promoting their own brand instead of yours? Or an agent who is torn between promoting the brokerage or your own brand? These four thought provoking statements will change your perception and help you to understand...
by admin | May 9, 2017 | Blog
The only thing better than being recognized as an authority in your industry is getting recognized for free. With some advanced planning and a little research, it’s actually easier than you may think. Public relations opportunities are plentiful, and just a...
by admin | Apr 9, 2017 | Blog
So you think you have a strong brand. But how do you know you’ve chosen the right one? And more importantly, how do you know it’s working? We’ve identified six ways you can tell that your brand is resonating with your ideal customer, and a few of them may...
by admin | Oct 31, 2016 | Blog
Personal Branding Experts from BrandFace® Debut at Convention Expo With Two Social Media/eMarketing Workshops for Dealers (Fairfax, VA) In many family‐owned dealerships, the owner is the face of that business and his or her personal brand could be just as important as...
by admin | Aug 27, 2016 | Blog
All the Right Words in All the Right Places Customer reviews are a hot topic, and rightfully so. Not only do reviews provide some measure of confidence to your prospects, they can directly affect your search results on almost any platform that accepts...
by admin | Jun 22, 2016 | Blog
What is a “personal brand”? Just like company or product branding, it’s built around imaging and messaging that is designed to create a feeling. Your personal brand influences how you want others to feel about you. From photos to other branding elements, and even...
