When the pandemic hit the globe in early 2020, most real estate professionals learned instantly just how important a personal brand was to their business. Without the ability to meet face to face, they had to rely on their story being expressed in other ways. ...
Everyone has a brand. Everything you do, everything you say, and everything you put out there gives off a certain impression or feeling about you. The question is…does it really match YOU? And even more important, does it help you achieve your goals? It’s...
After years of observing business owners, entrepreneurs, and professionals who are the ‘face’ of their business, we have found that there are three main types of personalities. As you are learning about each of these, think about which category you may represent. ...
Think of your brand like a book. Your brand is your story, and it’s critical to develop your brand completely before you begin marketing, so your message and image can accurately reflect what you want to portray. The best brands are a perfect mixture that is both...
Many real estate professionals live in a state of confusion. They have trouble defining two major components of their brand that are a critical part of doing business with clarity. First, they struggle to define their ideal customer. We’re not talking about buyers or...
Many real estate professionals live in a state of confusion. They have trouble defining two major components of their brand that are a critical part of doing business with clarity. First, they struggle to define their ideal customer. We’re not talking about buyers or...
Change the perception, and even the reality of the word “no” when it comes to your business and brand. We have all experienced rejection, and it’s never a pleasant feeling. However, if you head into rejection with a different mindset, it can change both your...
Are you a broker who is concerned that your agents are promoting their own brand instead of yours? Or an agent who is torn between promoting the brokerage or your own brand? These four thought provoking statements will change your perception and help you to understand...
The only thing better than being recognized as an authority in your industry is getting recognized for free. With some advanced planning and a little research, it’s actually easier than you may think. Public relations opportunities are plentiful, and just a...
So you think you have a strong brand. But how do you know you’ve chosen the right one? And more importantly, how do you know it’s working? We’ve identified six ways you can tell that your brand is resonating with your ideal customer, and a few of them may...
