by admin | Aug 26, 2015 | Blog
It’s the question I always get as a Marketing Agent. And frankly, it’s one a client should always ask. “When will my new brand start producing a return on investment?” The short answer is…as soon as you put it out there. The long answer (rather, the ‘how’) provides a...
by admin | Aug 11, 2015 | Blog
A lot of people ask me if they need a personal tagline, a phrase that acts as your unique identifier. The answer is…yes. Every entrepreneur, business leader or sales professional that goes through my BrandFace® training receives a personal tagline. That tagline...
by admin | Jul 12, 2015 | Blog
Obsessively Making Content Creation Stress-Free I’m an organized person by nature. In fact, some have jokingly diagnosed me with OCD (obsessive compulsive disorder)—well, at least I think it’s a joke. I certainly resemble that remark, but I embrace it...
by admin | Jul 12, 2015 | Blog
These are the attributes I consider vital to the long term success of a BrandFace. I’m sure you’ve heard the saying, “It’s much harder to stay number one than it is to get there”. I believe there are a lot of people who can get there; some by hard work,...
by admin | Jun 21, 2015 | Blog
5 Fresh New Approaches to Content Marketing Last Thursday evening I was conducting a workshop in Columbus, Ohio, when I was asked two excellent questions about content marketing: People don’t want to hear from a roofing company every day. So how do you produce...
by admin | Apr 1, 2015 | Blog
So many interesting stories throughout my adulthood have begun with the words, “My Dad was visiting last week and…” Well, it happened again. And this time I couldn’t resist sharing possibly the strangest branding conversation ever. My Dad was...
by admin | Mar 24, 2015 | Blog
ANNOUNCEMENT: New (free) webinar for business owners who are feeling out-marketed & unfocused. If you’re experiencing some of these issues, I can help. Are you tired of… Watching your competitor(s) get recognized and reach successful heights when you...
by admin | Mar 21, 2015 | Blog
To those of you who are opposed to sappy, sentimental posts, you have my permission to skip right over this one. But you’ll regret it if you do. I feel compelled to share this story today. Last week I visited my family in Georgia, and had the great...
by admin | Mar 18, 2015 | Blog
Perfecting your elevator speech is essential to clear communication and focus. I’ve helped many people do that very thing over the years. But (just between you and me), I’ve sort of sucked at doing it for myself. Until now, when someone asked what I do, my...
by admin | Mar 7, 2015 | Blog
I was meeting with Jeff Young (LinkedIn Guru) in Columbus, Ohio yesterday, when he uttered a statement I thought to be quite profound. He said, “Your brand starts with thanks”. I couldn’t agree more, Jeff. Thank you for sharing your...
