by admin | Jun 21, 2015 | Blog
5 Fresh New Approaches to Content Marketing Last Thursday evening I was conducting a workshop in Columbus, Ohio, when I was asked two excellent questions about content marketing: People don’t want to hear from a roofing company every day. So how do you produce...
by admin | Apr 1, 2015 | Blog
So many interesting stories throughout my adulthood have begun with the words, “My Dad was visiting last week and…” Well, it happened again. And this time I couldn’t resist sharing possibly the strangest branding conversation ever. My Dad was...
by admin | Mar 24, 2015 | Blog
ANNOUNCEMENT: New (free) webinar for business owners who are feeling out-marketed & unfocused. If you’re experiencing some of these issues, I can help. Are you tired of… Watching your competitor(s) get recognized and reach successful heights when you...
by admin | Mar 21, 2015 | Blog
To those of you who are opposed to sappy, sentimental posts, you have my permission to skip right over this one. But you’ll regret it if you do. I feel compelled to share this story today. Last week I visited my family in Georgia, and had the great...
by admin | Mar 18, 2015 | Blog
Perfecting your elevator speech is essential to clear communication and focus. I’ve helped many people do that very thing over the years. But (just between you and me), I’ve sort of sucked at doing it for myself. Until now, when someone asked what I do, my...
by admin | Mar 7, 2015 | Blog
I was meeting with Jeff Young (LinkedIn Guru) in Columbus, Ohio yesterday, when he uttered a statement I thought to be quite profound. He said, “Your brand starts with thanks”. I couldn’t agree more, Jeff. Thank you for sharing your...
by admin | Mar 3, 2015 | Blog
My own background is in personal branding, and I spend a lot of time teaching the importance of being DIFFERENT. Not better, but different. I’ve unfortunately seen so many people waste advertising dollars marketing themselves from this place I...
by admin | Feb 23, 2015 | Blog
So, who ARE you to be a star in your industry? Who says you should be the face of your brand? What gives you the right to put your face on billboards, video and collateral materials? Come on…you know that’s what they’re thinking. ...
by admin | Feb 19, 2015 | Blog
Anyone who has seen this movie knows exactly what I’m referencing. It’s a movie about four real estate agents competing to keep their jobs. Their real estate company hires a corporate trainer whose mode of ‘motivation’ is pitting...
by admin | Feb 13, 2015 | Blog
Years ago, I made a statement to my father that resonated so much, he still reminds me of it each time I see him. We were discussing family members and friends who consistently made poor life choices. Let’s face it…we’ve all made poor choices...
