by admin | Nov 9, 2022 | Blog
One of entrepreneurs’ greatest fears regarding business is a fear of focus. When you don’t have focus, it’s difficult to know how to position yourself in your industry. Just the mention of choosing a niche can bring on a case of hives for people....
by admin | Nov 2, 2022 | Blog
Consumers today buy brands, not just products or services. If you fail to build a trusted and beloved personal brand that is clearly defined and expressed, you will not be successful in the long term. As Antonia Hock, former Global Head of The Ritz-Carlton Leadership...
by admin | Nov 1, 2022 | Blog
Be BOLD Branding Podcast 4 Ways Your Brand Could Be LOSING Your Money Could your brand actually be LOSING your money? You bet it could. If you aren’t positioning and presenting yourself AND your offerings the right way, you could be leaving as much as $250k a year...
by admin | Oct 26, 2022 | Blog
Depending on your target audience, the places you choose to promote your brand may change. Different channels lend themselves to different audience demographics. Thinking about how to promote your brand to reach your ideal customers and spread awareness to a larger...
by admin | Oct 19, 2022 | Blog
Where and how to promote your brand is constantly changing. Where advertising on television used to be the popular route, now social media channels and search engines are the way to go. With the rise of digital marketing to help brands gain a more extensive customer...
