How To Determine Your Point of Differentiation

How To Determine Your Point of Differentiation

The most important thing about building a personal brand is knowing what makes you different from everyone else in your space. We call that your point of differentiation. But figuring out your point of differentiation can be tricky, especially when you have several....
How To Turn Recognition Into Riches

How To Turn Recognition Into Riches

How do you go from invisible to invincible? From zero to hero? From unknown to unforgettable? It’s through becoming recognized. Not just for your name, appearance, or what you do — but for the rest of the story. Building recognition comes in two areas: With people who...
Be BOLD Branding | Developing Your Inner Brand

Be BOLD Branding | Developing Your Inner Brand

Be BOLD Branding Podcast Developing Your Inner Brand Everything begins from within. And that includes your personal brand. We can’t ignore our inner voice, and we shouldn’t. But, sometimes that inner voice leads us in a direction we don’t want to go….and most of the...
How To Become a Destination Brand

How To Become a Destination Brand

Have you ever traveled a long way, waited in a long line, or gone entirely out of your way to do business with someone?  If you have, you have patronized what we call a destination brand. A destination brand is powerful because it isn’t restricted by location or...
Is Your Personal Brand Boosting Your Ego or Building Trust?

Is Your Personal Brand Boosting Your Ego or Building Trust?

When coming into our personal branding program, one of the biggest concerns for our clients is that they don’t want to appear egotistical or narcissistic. They want people to view them as helpful and serious about their profession. But they don’t know how to build a...