Do you feel like you’ve missed the social media boat? Feel like it’s happened right before your eyes? The newer entrepreneurs have come along, and they’ve grown up on social media. You feel like they’re getting customer after customer with their posts. You see that when they post something, they have tons of ‘likes’ and even several ‘shares’. They seem to be posting every 5 minutes – or at least it feels like it. EVERYONE is a ‘guru’. EVERYONE is a social media EXPERT. It’s ridiculous, frankly. But it’s the world we live in. And until you learn to set yourself apart, it will all keep bothering you.
The problem is not the competition on Facebook, Instagram, Tik Tok, etc. The problem is not the social media ad campaigns or shiny tools & apps. The problem is that everyone else is doing the same thing, and you don’t stand out.
But what if there’s a way to get clients on Facebook with the apps and tools AND without them? What if you can learn to attract your ideal customer better than the other agents starting in just weeks? And what if people remembered YOU more often? That’s exactly what a well defined, developed, and displayed personal brand does.
Don’t let newer, more social media savvy agents steal your thunder. You’ve worked too long and hard to give it up so easily. And it’s really not that hard. Besides, the real truth is that most of them are doing it wrong, anyway.