Entrepreneurs all over the globe have one thing in common: they want freedom. And it’s the freedom to build their dream business without working for someone else in the misery of the nine-to-five grind.
Many people feel stuck in this unrewarding cycle of chaos. If you’re one of those people, starting your own business may be just what you need, and branding yourself as the face of that business will help you preserve your autonomy and freedom. We’re here to help you boost you and your business.
Here are five ways that branding yourself will bring you freedom.
1. Freedom To Be You
An authentic brand represents everything that makes you, you. Personal branding is — well — very personal, and building a brand that is unique and provides great clarity will differentiate you from your competitors.
A lot of times, when you look at other brands, you may be quick to judge them because you dislike them or simply don’t understand them. And that’s okay. It doesn’t mean the brand is terrible; it’s just not your brand. Those brands are not designed to attract your ideal customers. It’s not you, your experience, your expertise, or the things that make you unique. It’s not the look you want; in short, it’s somebody else’s brand.
2. Freedom To Take Your Brand With You
Spend time clarifying your ideal customer and your point of differentiation. Then, work with a company like BrandFace to ensure that you illuminate and define your brand positioning. Once you create it, your brand is yours for the rest of your life.
You might hear some people say that everyone already has a brand. And that’s true. The question is–is that what you want to be known for? If you don’t take the time to build a brand that reflects what you want, people will certainly assign to you what they think about you and refer to you that way. It’s up to you to teach them who you are and train them to form that impression about you.
The great thing about personal branding is that your brand will go with you even if you’re working for or under someone else. If you decide to leave the company you’re working for, you take your own brand and reputation with you. And if you’ve built your brand to reflect what you want to be known for outside of that company, it gives you much more freedom to go your own direction.
3. Freedom To Run Your Business Your Way
You’ve probably worked under someone who did business differently from how you preferred. When you work for someone else, you may disagree with how some things are run and are in a position where you don’t have control. You may even feel that higher-up leadership has lost touch with the people working below them.
Your personal brand can free you to run your business your way. By branding yourself, you could develop how you present yourself to your prospects without hindering how people might view your managers or others around you.
Eventually, you might utilize your brand to start your own business. There’s nothing like your own game plan. Nobody’s ever going to be more passionate about your business than you, so you’ve got to be the best face of that business.
4. Freedom to Market You & Your Strengths
Everybody’s got a unique point of differentiation. You’re unique for a reason, and you want to illuminate that accurately to attract the right customers.
Take this moment to stop and think about the money you waste chasing after everybody. The most successful businesses have their niche. You must figure out your niche, especially when spending your money on advertising. People waste an excessive amount of money on marketing to everyone. That’s because you can’t serve everyone and won’t be able to perfect your expertise in any niche when you do that.
The person who is sure of where they stand and knows who they’re trying to attract becomes a fluent professional in that particular niche. Finding your brand positioning makes you even more of a valuable authority when you focus on what sets you apart.
“If you try to help everyone, you’ll just help yourself right out of business.” – Tonya Eberhart & Michael Carr
5. Freedom To Spend More Time on You, Your Family, and Things You Love
Many people decide to start their own business for the flexibility it brings. You can better frame the type of business and life you want when you know who you are and the things that set you apart. Our 3-D Formula is equipped to help you with that.
Your brand is a soldier working for you 24/7. Think of your brand as a salesperson who never stops. Once you get that brand created, that salesperson is always out there. Once your brand is out there, it precedes you. You’re going to spend less time chasing the newest marketing fad and spending more time doing the things you love.
You have the opportunity to spend more time with your family and with the people you love. And at the end of it all, isn’t that what’s most important?
The Takeaway
By branding yourself and your business, you give yourself the gift of freedom. One of these days, it’s going to be 10 a.m. on a Thursday, and the weather outside is beautiful. You think, “I’m all caught up with my work. I think I’m taking the rest of the day off.” That’s a magical feeling, and what’s even more magical is knowing that you’re not missing anything. Just because you’re not actively doing something at the moment doesn’t mean you’re out of business. It just means your brand is out there working for you.
Are you a Coach, Consultant, or other Expert with a life-changing message to share? Join us inside our free Facebook Group to learn how to position & present yourself and your offers differently in order to maximize your time and dramatically increase profits.
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BrandFace LLC is a personal branding company for coaches, consultants and other experts who want to STAND OUT from their competition and attract their ideal customers so they can become recognized and sought after authorities in their industry. Tonya Eberhart & Michael Carr are international bestselling authors and the partners behind BrandFace. Their mantra is, “People don’t do business with a logo. They do business with a person.”