Do You Need a Personal Tagline?

Do You Need a Personal Tagline?

A lot of people ask me if they need a personal tagline, a phrase that acts as your unique identifier. The answer is…yes. Every entrepreneur, business leader or sales professional that goes through my BrandFace® training receives a personal tagline. That tagline...
Content Calendars & OCD

Content Calendars & OCD

Obsessively Making Content Creation Stress-Free I’m an organized person by nature.  In fact, some have jokingly diagnosed me with OCD (obsessive compulsive disorder)—well, at least I think it’s a joke.  I certainly resemble that remark, but I embrace it wholeheartedly...
Ten Traits of a BrandFace©

Ten Traits of a BrandFace©

These are the attributes I consider vital to the long term success of a BrandFace.  I’m sure you’ve heard the saying, “It’s much harder to stay number one than it is to get there”.  I believe there are a lot of people who can get there; some by hard work, others by...
Thinking Differently About Content

Thinking Differently About Content

 5 Fresh New Approaches to Content Marketing Last Thursday evening I was conducting a workshop in Columbus, Ohio, when I was asked two excellent questions about content marketing: People don’t want to hear from a roofing company every day. So how do you produce fresh...

Strangest Branding Conversation Ever

So many interesting stories throughout my adulthood have begun with the words, “My Dad was visiting last week and…” Well, it happened again. And this time I couldn’t resist sharing possibly the strangest branding conversation ever. My Dad was...
For Frustrated Business Owners

For Frustrated Business Owners

ANNOUNCEMENT: New (free) webinar for business owners who are feeling out-marketed & unfocused. If you’re experiencing some of these issues, I can help. Are you tired of… Watching your competitor(s) get recognized and reach successful heights when you...