Thinking Differently About Content

Thinking Differently About Content

 5 Fresh New Approaches to Content Marketing Last Thursday evening I was conducting a workshop in Columbus, Ohio, when I was asked two excellent questions about content marketing: People don’t want to hear from a roofing company every day. So how do you produce fresh...

Strangest Branding Conversation Ever

So many interesting stories throughout my adulthood have begun with the words, “My Dad was visiting last week and…” Well, it happened again. And this time I couldn’t resist sharing possibly the strangest branding conversation ever. My Dad was...
For Frustrated Business Owners

For Frustrated Business Owners

ANNOUNCEMENT: New (free) webinar for business owners who are feeling out-marketed & unfocused. If you’re experiencing some of these issues, I can help. Are you tired of… Watching your competitor(s) get recognized and reach successful heights when you...
Gratitude Knows No Season

Gratitude Knows No Season

To those of you who are opposed to sappy, sentimental posts, you have my permission to skip right over this one.  But you’ll regret it if you do.  I feel compelled to share this story today. Last week I visited my family in Georgia, and had the great honor to...
My 3am Elevator Speech

My 3am Elevator Speech

Perfecting your elevator speech is essential to clear communication and focus. I’ve helped many people do that very thing over the years. But (just between you and me), I’ve sort of sucked at doing it for myself. Until now, when someone asked what I do, my...