Rough exterior, t-shirt, tattoos and a flip phone (yes, a flip phone-just to be rebellious). I’m greeted warmly by Bob Juniper, one of the most controversial figures in the collision repair industry. His appearance sets a tone reminiscent of Pawn Stars or Rick’s Restoration—tough and talented—and his impressive facility and team are extremely high tech. In the early 1990’s, Bob began one of the most controversial marketing campaigns in collision repair history. Continue reading
Contact: Tonya Eberhart
FOR IMMEDIATE RELEASE
BRANDFACE™ HELPS BUSINESS PUT THEIR BEST MARKETING FACE FORWARD
TONYA EBERHART RELEASES FIRST PERSONAL BRANDING BOOK SERIES FOCUSED ON INTEGRATED MARKETING ACROSS MULTIPLE PLATFORMS
Columbus, Ohio (September 4, 2014)—People don’t do business with a logo. They do business with a person. Tonya Eberhart is not the first author to write about personal branding, but she is the first to coin the signature term BrandFace™ and to apply modern marketing practices to a proven concept. BrandFace™ is a guide to implementing effective integrated marketing principles and multiple media platforms to transform a business owner or leader into the face of their own brand using powerful personal branding strategies. Continue reading
Whenever I have a chance to discuss the potential of working with a franchise owner as a BrandFace™, I generally get push-back caused by the frustration of franchise guidelines and previously lost battles. But I’m here to tell you that it’s possible to successfully represent your own brand, even if you own a franchise.
Increasingly, we find ourselves suggesting and utilizing more and more online video for our client’s campaigns. Whether you’re using online video for a business introduction, product launch, customer testimonial, or tips and advice, it’s the most personal medium available. We love it for many reasons. Here are just a few: Continue reading
My friend Don ‘The Idea Guy’ Snyder was kind enough to promote my book during his #sssveda video last week. The video call to action was to promote a book he was looking forward to reading. I’m honored that he chose mine. Check it out! And while you’re at it, check out www.dontheideaguy.com.
Two weeks ago I had the pleasure of meeting someone with great marketing instincts from an industry which seldom produces great marketing (sorry, lawyers). I met with a lawyer in Atlanta, Georgia whose firm handles personal injury cases.
I frequently travel to Atlanta, and for months I have admired a billboard along I-85 North. It features a bald man with the message, “Injured? Don’t pull your hair out! MyBaldLawyer.com”. At first, I chuckled out loud. Then I began to think about the genius behind the message. Considering the unapproachable stereotype of most lawyers, this campaign not only provided humor, it completely reversed that stereotypical image. I knew I had to meet this bald lawyer. Continue reading
My specialty is working with business owners who are the face of their brand. The most important thing they can do to establish their expertise is to share it with others. In the beginning of almost every BrandFace client relationship, I’ve heard the same thing: “I don’t have time to do the blog posts, videos and social media stuff”. And furthermore, “If I had time for that kind of stuff, I wouldn’t be hiring you”. Continue reading
Michael Carr is one of my BrandFace clients. He’s America’s Top Selling Real Estate Auctioneer and he also owns a real estate brokerage and home improvement company in the North Georgia area. He expressed to me several times that many prospective home buyers are not aware of the benefits of having a Buyer’s Agent by their side to protect them throughout the process of buying a home. And in fact, they are sometimes led to believe that it even costs less if they don’t have one. Here’s a video featuring his explanation of why a Buyer’s Agency Agreement is so important.
As I begin this BrandFace journey, I’d like to share a personal childhood story which will give you some insight into my desire to succeed and to help others achieve professional and personal success as well.
My fascination with stardom began with my dream to fly. At the age of eleven, I orchestrated my own flight attempt from a barn loft. I could visualize myself soaring at least thirty feet across the yard, my accomplishments broadcast on the evening news with Dan Rather as though I was one of the Wright Brothers (but smarter because I could fly without machinery). I would do the talk show circuits and then eventually teach others how to fly using the same methods. Continue reading
Welcome to the BrandFace website, home of the new BrandFace marketing concept! I’ve spent years learning and developing strategies for helping business owners and leaders become the face of their business–and a star in their industry. And I’m sharing all this information in my new BrandFace book! Watch as this video explains the history behind BrandFace, who should read it, and what readers will learn.