Be BOLD Branding Podcast

 Two Ways To Get To #1

Early on during my media days, I noticed that there were two ways to get to number one in your space regardless of your industry.
One is painful…and the other is perpetual.
IN this episode, we gave you the breakdown of these strategies and exactly how to avoid the pain that millions of people go through every year with marketing their business.

  Recap & Takeaways

    • Remember the name isn’t enough, your customers need to remember what the name stands for, what’s different about the name

    • Meaningful marketing starts with going back to those 5 fundamental questions every great brand needs to answer.

    • The business owners that were number one in their space were doing one of two things they were either outspending or out-marketing their competition, and there’s a big difference between those two things.

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    Show Notes

    0:26 Early on, on my media days, I noticed that there were only 2 ways to get to #1 in your space, regardless of the industry, today we’re going to breakdown those 2 strategies and explain exactly how to avoid pain

    1:00 We’ve heard these words a million times, “If I just had more leads, my marketing just doesn’t work” when we’re not getting enough leads in business then we immediately think we need to do more marketing or that we need to try a different type of marketing

    1:54 Because marketing is a big word and it’s very confusing sometimes, especially the difference between marketing and branding  

    2:12 When you think about the marketing platforms, all the people out there selling all the different, you know, “shiny thing” they are selling you a vehicle, not a solution, let me explain what I mean by that, years ago I was in the media industry I spent almost 2 decades in the media world, in other words, I would go in and train the salespeople. “Hey, when you go out to meet with your client instead of just selling them at TV commercials, sell them a solution what are you trying to help them solve within those TV commercials” it never failed

    3:30 You can use those things as a vehicle to carry the message that helps them solve a problem, but what is the problem you’re helping them solve and how are you helping them solve it not the vehicle you’re using to carry the solution what is the solution?

    4:40 The business owners that were number one in their space through all my years of working in the advertising and marketing industry were doing one of two things they were either outspending or out-marketing their competition, and there’s a big difference between those two things

    5:17 Remember the name isn’t enough, your customers need to remember what the name stands for, what’s different about the name
    5:57 Ask yourself, who wants to spend more money on marketing just to be a part of the noise and hope that someone remembers your name

    6:12 The other side of the coin, the out-marketing strategy, and what we mean by that is marketing with a clear and focused message of how you are different and what that means to your customer  

    6:23 We’re talking about the difference between more marketing and meaningful marketing 

    8:30 Meaningful marketing starts with going back to those 5 fundamental questions every great brand needs to answer. If you answer those questions and put that into your marketing in a very concise and focused way you absolutely would go from more marketing and spending too much to a more precise, concise and focused arena of meaningful marketing and that is when your profit will soar