Be BOLD Branding Podcast

With the latest release of Chat GPT bringing AI into the forefront of business, it’s just more proof that technology changes more rapidly than the blink of an eye. Should businesses be afraid of AI…or embrace it? In this episode we speak with Aaron Shapiro, a visionary entrepreneur and the face behind his new business, called Product…which helps future-proof businesses and set them up to thrive in the midst of ever-changing technology.

Show Notes

1:03 After many companies I started a new business called “Product”

2:11 A whole new world for companies

4:31 Make the cost of producing content literally zero

5:54 Use powerful tools to bring ideas to life

11:10 How do you become that definitive answer that Google or ChatGPT shows up?

17:11 A game changer for how we interact with the internet

19:48 Focus on these new technologies to be successful in this new environment

21:34 People are still trying to figure out a lot of what this technology is about

22:58 The AI eliminated a lot of labor that was required for all agencies

24:36 The messaging needs to say the same all the time

28:22 The most fascinating culture

30:10 The best place to reach me is the “Product” website which is productinc.com