How To Merge Multiple Projects Into One Profitable Brand

Show Notes

0:26 If you’re a coach, a consultant, or a creator with multiple projects going on but none of them are performing at their peak level, well this episode is for you

I needed to figure out how to make all of this merge into one brand that explained the why. I’ve just had 3 different income strings, she taught me I had one brand

They think that you gotta have a different brand for all the different things you’re doing, we’re gonna dispel that myth

2:13 I’m gonna give you an example, just yesterday I spoke to a gentleman

He’s a coach, he has one product for business owners and another for consumers, and now he’s about to add a podcast, he already has one curse that he created

He wants to know how to merge all those projects into one profitable branding business

This was his words “My biggest challenge is melding my world together, the clarity, the messaging, I don’t know where to start to maximize everything into one”

And if you’re feeling that way we got good news for you

3:19 Here’s another good example, we’re working with a guy that owns an insurance agency with several locations

His heart is really on coaching, he is almost finished creating a course, he’s also writing a book, and also got a podcast

He wanted to know “Do I really need a different brand for this and a different brand for this and a different brand for this?

We’ve just completed his brand messaging reveal, where the story of it all comes together that puts clarity to who you are, what you stand for, the people you serve, and how you serve them

He said I can’t believe you guys really did pull out things together with one concise message and brand

Now he has one story that explains why he does all of those, and most importantly a plan to have each project seamlessly fit into each other for maximum profit

You not only have to put this concise brand together that explains why you are doing all of these things, but you need to make sure that the things you’re doing are purposefully

5:51 So many people are caught in the same trap is easy to lose sight of what’s actually working or why we got involved in this project to begin with

Most people think they need to have a different brand for every company that they have I was actually worried about that too

And then Tonya came to me and said these genius words: Which came first? You or all of these businesses?

Of course, I said “Me” and she said #Then we need to show everybody why you are the face of your business and all of those verticals”

If you can set your personal brand to explain why you are doing this thing and how they all come together, people will find the way to fit it never ever fails

There are a lot of questions out there about how do I do this, is different of course for each person because each person why is different

When you’re creating content, you don’t wanna create content 5 five different times, you wanna create one piece of content, that’s what is involved when creating a brand

You can have the life that you desire, spend less money on marketing, and more time for yourself