Be BOLD Branding Podcast
From Unknown To Unforgettable With Your Brand
Ever wonder why some brands just ‘take off and others are barely noticeable? Have you followed all the suggestions from the gurus about creating content and being consistent on social media…just to find that your brand has still gained no ground? In this episode, Tonya & Michael talk about some of the most unforgettable brands, and what YOU can do with your own personal brand to go from unknown…to unforgettable.
Recap & Takeaways
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Your personal brand is the perception people have about you and what you’re known for.
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Heather’s name is important, right? It’s MORE important when her prospects know WHAT she does… And it’s even MORE important when her slogan, “Ditch Your Desk. Discover Your Destiny.” speaks to what YOU want.
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Building a brand is all about building a culture
Show Notes
0:53 Have you followed all the suggestions from the gurus about creating content and being consistent on social media just to find that your brand has still gained 0 ground?
1:25 one of the things we ask people all the time when they apply to become at BrandFace is: tell us about your brand
1:34 and most of them actually give us their business name or they talk about their logo…but in reality none of those actually constitutes a brand, you see a brand is an entire ecosystem, here´s narrowed down into a pretty good definition
1:53 your personal brand is the perception people have about you and what you’re known for
2:45 and if you don’t express those things about yourself it leaves your prospects and your public to just make up their own minds about it
3:04 …and when that happens you’ve missed the greatest opportunity to influence that perception
3:13 and that is what building a brand is all about, it is building that culture
3:40 assume you’re somewhere out there…looking to do some extended travel…which would be more appealing to you? The name Heather Markel or Heather Markel, the full-time travel coach
