Be BOLD Branding Podcast
6 Ways You May Be Doing Personal Branding Wrong
You’ve seen people with amazing personal brands. But do you know that great personal branding isn’t about being known for your profession, is about being known for being different in your profession? In this episode, Tonya and Michael talked about the 6 mistakes that most people are making about personal branding, how it affects your business, and how to fix ALL of them
Recap & Takeaways
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People forget to inject the personal into their personal brand
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Your photo, logo, and clever tagline do not constitute a brand, they are branding ‘element
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It’s very important that your brand is built before you start marketing
Show Notes
0:38 People forget to inject the personal into their personal brand
People don’t do business with a logo, they do business with a person
2:30 They push their profession instead of their purpose
Put purpose into what you’re doing. It’s not just about your profession, what’s your purpose in that profession?
4:26 They settled for the 3 amigos of marketing
That’s not branding, a photo, a tagline, a logo, those are not, those are elements of a brand
5:57 They settle for (diddle)(no sé si sí dice eso) instead of different
People are following the leader, not leading the followers
6;42 If you put 2 initials on your card, it doesn’t matter how big those initials are, they will not get you business
Start branding yourself
Promote your personal brand
7:29 They choose to market themselves before the brand is built
