4 Ways Your Brand Could Be LOSING Your Money

Show Notes

1:00 We’ve seen it happen a lot of times depending on your offerings, your clientele, your products or programs that you’re involved in, but a lot of times people are not maximizing those.

1:56 Number one way your brand could be losing you money: You’re not positioned properly to attract ideal customers

• It causes money waste and you end up marketing to people who are never going to buy from you
• It all starts with defining very clearly who you offer solutions to
• It causes time waste and time is money, and that causes you to chase people who are never going to buy from you
• Position myself correctly through the right program made all the difference
• I didn’t change my brand I changed the focus of where I was going
• Think about what your business would look like right now if you were introduced to 10 thousand of the actual correct people who are looking for what you’re giving
• It’s possible with a little bit of attention to detail

3:38 N.2 way your brand could be leaving money on the table is: You’re not presenting yourself as truly different

• Better is subjective, different is inarguable
• What happens when you don’t present yourself as different? They don’t understand exactly what you do or how it can change their life because they feel like they’ve seen 20 of you already, and that leads to comparing you to everybody else
• Think about what life would be like and what would it even feel like to have people seeking you instead of you chasing other people
• If you would be the go-to expert in your space, if you had a line of people waiting to try doing business with you

4:55 N.3: You’re not focused on your business and that is costing you money

• In other words, you are all over the place, you have multiple projects, different programs, without focusing or figuring out what truly is a solution for your customers, what should you be doing, what should be focusing on
• That’s the n.1 fear of any great entrepreneur, the lack of focus and direction, if you don’t overcome that, if you don’t build a brand to live up to, that gives you that focus then you gonna remain that way and then you never catch any traction
• If you don’t have your brand dialed in you got a lot of voices in your head, and a lot of them surrounding you that are pulling you in a thousand different directions and you’re not getting that free time that you deserve, being focus not only allows you your own time and to spend that time better, it allows you to charge more for your specialty and that’s definitely a level up 

7:51 N.4 You’re not clear about the solutions that you offer

• Clarity is everything, when you’re not clear, you don’t give your prospects a clear path to follow, you give them too many solutions, that’s a huge problem
• If you’re in the expert industry and you’re giving your prospects too many solutions you already lost them, you really got to be super dialed in
• Nobody knows better than this, than you, because this is your specialty, if you’re different you’re focus

10:06 Recap

• 4 different ways your brand could be losing you money 
• You’re not positioned properly to attract your ideal customers
• You’re not presenting yourself as different
• You’re not focused on your business direction
• You’re not clear about the solutions you offer