BrandFace® (the original book in the series) was written by Tonya Eberhart, Agent to Business Stars. It’s based on her mantra that, “People don’t do business with a logo. They do business with a person”. Tonya is not the first author to write about personal branding, but she is the first to coin the signature term BrandFace® and to apply modern marketing practices to a proven concept. BrandFace® is a guide to implementing effective integrated marketing principles and multiple media platforms to transform an entrepreneur or business owner into the face of their own brand in order to claim the #1 spot in their market and niche.
BrandFace® for Entrepreneurs is co-authored by Michael Carr. Marketing yourself as an entrepreneur and the face of your business has become more complex. New marketing tools and platforms are being introduced almost daily. In order to break through the clutter and noise, you must define your point of differentiation and learn to develop and display your unique personal brand in a powerful, memorable way. When that happens, you’ll not only stand out among your competitors, you’ll attract ideal customers and make your marketing work for you in ways you’ve never dreamed possible.
BrandFace® for Real Estate Professionals is co-authored by Michael Carr, America’s Top Selling Real Estate Auctioneer and a licensed broker in as many as 27 states. In addition to all the valuable information in the original BrandFace® book, the Real Estate edition includes Michael’s experiences and advice as the face of his own brand in the real estate industry. He has successfully put into practice the BrandFace® principles which have made him a household name in his own market. Brokers and agents alike will learn how to take their own business from mediocrity to a recognizable brand with measurable increases in traffic and revenue.
BrandFace® for Home Improvement Professionals is co-authored by Ron Greenbaum, The Basement Doctor. With more than 30 years of experience in the basement waterproofing and foundation repair industry, Ron has helped to build and grow the most recognizable home improvement brand in Central Ohio. Throughout his extraordinary life, he has developed formulas for success that have made his competition take notice. In an industry not always known for ethical practices, Ron has established a long-standing reputation for responsible, quality service. Home Improvement pros will learn how to leverage their own personal brand in order to launch their business to incredible heights in their chosen market and niche.