Is a BrandFace© approach right for you? See my checklist…

ChecklistIf you’re a business owner or business leader who has considered becoming the face of your own business, there are several things you should consider first. The whole idea behind a personal branding approach is to position yourself as an asset to your customers in a unique way, and share your knowledge and expertise about a particular subject. The goal is to become a sought-after expert in your industry and market, and to be the person/business that your customers turn to because they think of you first (for all the right reasons!). Consider this checklist…and if you can answer ‘yes’ to all, you’re an excellent candidate!   Continue reading

BrandFace™ Star of the Week: Rick Ricart

star of the week

Pulling into the 67-acre lot that is home to Ricart Mega Mall (arguably one of the country’s most successful car dealerships), I’m immediately reminded of the family connection. A large sign at the security entrance displays a smiling Rick Ricart, a third generation auto executive and newest face of the brand. Continue reading

BrandFace™ Star of the Week: Bob Juniper

Bob and Tonya-BF wallRough exterior, t-shirt, tattoos and a flip phone (yes, a flip phone-just to be rebellious). I’m greeted warmly by Bob Juniper, one of the most controversial figures in the collision repair industry.  His appearance sets a tone reminiscent of Pawn Stars or Rick’s Restoration—tough and talented—and his impressive facility and team are extremely high tech.  In the early 1990’s, Bob began one of the most controversial marketing campaigns in collision repair history.  Continue reading

BrandFace™ Press Release

Contact:  Tonya Eberhart
FOR IMMEDIATE RELEASE
Remerge, LLC
Phone:  614-745-7151
Email:  tonya@brandfacestar.com

BRANDFACE™ HELPS BUSINESS PUT THEIR BEST MARKETING FACE FORWARD

TONYA EBERHART RELEASES FIRST PERSONAL BRANDING BOOK SERIES FOCUSED ON INTEGRATED MARKETING ACROSS MULTIPLE PLATFORMS

Columbus, Ohio (September 4, 2014)—People don’t do business with a logo.  They do business with a person.  Tonya Eberhart is not the first author to write about personal branding, but she is the first to coin the signature term BrandFace™ and to apply modern marketing practices to a proven concept.   BrandFace™ is a guide to implementing effective integrated marketing principles and multiple media platforms to transform a business owner or leader into the face of their own brand using powerful personal branding strategies. Continue reading