Is Your Brand Putting Your Business at Risk?

Is Your Brand Putting Your Business at Risk?

During our 30+ years of experience, we’ve noticed that most business owners who fail underestimate their brand’s effect on their business. Most of them think their marketing is the problem. But we say the problem isn’t your marketing. The problem is...
The Year of Saying NO

The Year of Saying NO

Is your calendar crammed with unproductive meetings and nonprofitable projects? We’ve officially dubbed 2023 “the year of saying NO” for two important reasons: productivity and profit.  In this article, we share the different ways we’ve been saying NO that have...
4 Steps To a Brand New You For a Brand New Year

4 Steps To a Brand New You For a Brand New Year

We’re nearing the end of this year, and in the midst of all the parties and gift-giving of the holiday season, you’re probably looking into the new year with some new year goals for yourself. Many new year’s resolutions are based on what we’ve learned from the...
5 Personal Branding Trends For 2023

5 Personal Branding Trends For 2023

Years ago, only companies were brands. With the rise of social media and changes brought on by the COVID-19 pandemic, the face of businesses has changed. Now, each of us can create a distinctive personal brand representative of us personally and professionally.  The...
3 Phases To Attract New Customers

3 Phases To Attract New Customers

Attracting new customers may be a challenge that many businesses constantly face. Unless you have a fully defined, developed, and displayed brand, prospects are not familiar with you, what you do, or what you stand for. If you build your brand, people will become...
5 Ways Branding Yourself Brings You Freedom

5 Ways Branding Yourself Brings You Freedom

Entrepreneurs all over the globe have one thing in common: they want freedom. And it’s the freedom to build their dream business without working for someone else in the misery of the nine-to-five grind. Many people feel stuck in this unrewarding cycle of chaos. If...