Contact: Tonya Eberhart
FOR IMMEDIATE RELEASE
BRANDFACE™ HELPS BUSINESS PUT THEIR BEST MARKETING FACE FORWARD
TONYA EBERHART RELEASES FIRST PERSONAL BRANDING BOOK SERIES FOCUSED ON INTEGRATED MARKETING ACROSS MULTIPLE PLATFORMS
Columbus, Ohio (September 4, 2014)—People don’t do business with a logo. They do business with a person. Tonya Eberhart is not the first author to write about personal branding, but she is the first to coin the signature term BrandFace™ and to apply modern marketing practices to a proven concept. BrandFace™ is a guide to implementing effective integrated marketing principles and multiple media platforms to transform a business owner or leader into the face of their own brand using powerful personal branding strategies.
Tonya’s fascination with personal branding started the moment she began a career in radio sales. It was during this time that she observed business owners who were featured in their own advertising and positioned as local celebrities in their market and industry. Intrigued by this, she began to hand-pick clients whom she felt she could turn into the next radio star, and dragged them into the studio to record their own commercials.
“I saw a positive response almost immediately. And it went beyond just recognition. There was almost an innate trust factor that resulted from those branding messages”, said Tonya. “While the benefits of a personal branding approach haven’t changed, the marketing landscape certainly has. There are literally thousands of new marketing choices available today that were unheard of just a decade ago, and that can easily overwhelm businesses.”
Phil Rist of Prosper Insights & Analytics™ shares, “Trust is important… BrandFace™ is unique in that it combines personal branding with integrated marketing principles. Our studies have found that the way consumers spend time with media has drastically changed. People are often consuming media simultaneously, a personal connection that directly affects purchase decisions”.
In response to this barrage of new marketing platforms, Tonya co-founded Remerge, LLC (Marketing Services Group) in 2007 with her husband, Chuck, to consult businesses and traditional media companies on integrated marketing practices. She has since continued to work closely with her business clients on personal branding, which has led to BrandFace™, written to help other business owners and leaders be the face of their business—and a star in their industry.
Tonya is currently scheduling interviews, book signings and speaking engagements. Visit www.BrandFaceStar.com for more information.
About Remerge, LLC: Remerge is a multi-media advisory firm, specializing in integrated marketing and simultaneous media solutions. Remerge works with businesses to help them understand, integrate and utilize creative marketing solutions across multiple media platforms in order to exponentially grow their business. More information about Remerge can be found online at www.RemergeMarketing.com.
About Prosper Insights & Analytics™: Prosper Insights & Analytics provides advanced business intelligence using sophisticated analytical software to turn data into solutions for executives. Prosper is continually identifying unique insights through analytics to enable marketers to make knowledge-based decisions rather than relying on intuition. To learn more: www.ProsperDiscovery.com