Your Brand Starts with Thanks

Your Brand Starts with Thanks

I was meeting with Jeff Young (LinkedIn Guru) in Columbus, Ohio yesterday, when he uttered a statement I thought to be quite profound.  He said, “Your brand starts with thanks”.  I couldn’t agree more, Jeff.  Thank you for sharing your personal story...
Are You Marketing In ‘Better Land’?

Are You Marketing In ‘Better Land’?

My own background is in personal branding, and I spend a lot of time teaching the importance of being DIFFERENT.  Not better, but different.  I’ve unfortunately seen so many people waste advertising dollars marketing themselves from this place I call Better...
Are you LIVING in Glengarry Glen Ross?

Are you LIVING in Glengarry Glen Ross?

Anyone who has seen this movie knows exactly what I’m referencing.  It’s a movie about four real estate agents competing to keep their jobs.  Their real estate company hires a corporate trainer whose mode of ‘motivation’ is pitting agent...
Choices

Choices

Years ago, I made a statement to my father that resonated so much, he still reminds me of it each time I see him.  We were discussing family members and friends who consistently made poor life choices.  Let’s face it…we’ve all made poor choices from time...
The Crossroads of Confidence & Competition

The Crossroads of Confidence & Competition

I’ve been thinking a lot about CONFIDENCE…and COMPETITION.  Recently, real estate agents tell me there are two things that bother them most:  noncommittal clients–and watching a competitor reach successful heights (all while knowing they’re the...
Which BrandFace© Are You?

Which BrandFace© Are You?

You don’t have to own your own business to become the face of a brand.  A BrandFace can be a CEO, president, sales manager, salesperson, child of an owner, home-based business expert or anyone in a situation where they are likely to represent the brand for an extended...
Is a BrandFace© approach right for you?  See my checklist…

Is a BrandFace© approach right for you? See my checklist…

If you’re a business owner or business leader who has considered becoming the face of your own business, there are several things you should consider first. The whole idea behind a personal branding approach is to position yourself as an asset to your customers...

BrandFace™ Star of the Week: Rick Ricart

Pulling into the 67-acre lot that is home to Ricart Mega Mall (arguably one of the country’s most successful car dealerships), I’m immediately reminded of the family connection. A large sign at the security entrance displays a smiling Rick Ricart, a third...

BrandFace™ Star of the Week: Bob Juniper

Rough exterior, t-shirt, tattoos and a flip phone (yes, a flip phone-just to be rebellious). I’m greeted warmly by Bob Juniper, one of the most controversial figures in the collision repair industry.  His appearance sets a tone reminiscent of Pawn Stars or Rick’s...