by admin | Mar 18, 2015 | Blog
Perfecting your elevator speech is essential to clear communication and focus. I’ve helped many people do that very thing over the years. But (just between you and me), I’ve sort of sucked at doing it for myself. Until now, when someone asked what I do, my...
by admin | Mar 7, 2015 | Blog
I was meeting with Jeff Young (LinkedIn Guru) in Columbus, Ohio yesterday, when he uttered a statement I thought to be quite profound. He said, “Your brand starts with thanks”. I couldn’t agree more, Jeff. Thank you for sharing your personal story...
by admin | Mar 3, 2015 | Blog
My own background is in personal branding, and I spend a lot of time teaching the importance of being DIFFERENT. Not better, but different. I’ve unfortunately seen so many people waste advertising dollars marketing themselves from this place I call Better...
by admin | Feb 23, 2015 | Blog
So, who ARE you to be a star in your industry? Who says you should be the face of your brand? What gives you the right to put your face on billboards, video and collateral materials? Come on…you know that’s what they’re thinking. So, how would YOU...
by admin | Feb 19, 2015 | Blog
Anyone who has seen this movie knows exactly what I’m referencing. It’s a movie about four real estate agents competing to keep their jobs. Their real estate company hires a corporate trainer whose mode of ‘motivation’ is pitting agent...
by admin | Feb 13, 2015 | Blog
Years ago, I made a statement to my father that resonated so much, he still reminds me of it each time I see him. We were discussing family members and friends who consistently made poor life choices. Let’s face it…we’ve all made poor choices from time...
by admin | Feb 11, 2015 | Blog
I’ve been thinking a lot about CONFIDENCE…and COMPETITION. Recently, real estate agents tell me there are two things that bother them most: noncommittal clients–and watching a competitor reach successful heights (all while knowing they’re the...
by admin | Jan 10, 2015 | Blog
You don’t have to own your own business to become the face of a brand. A BrandFace can be a CEO, president, sales manager, salesperson, child of an owner, home-based business expert or anyone in a situation where they are likely to represent the brand for an extended...
by admin | Jan 5, 2015 | News
If you’re a business owner or business leader who has considered becoming the face of your own business, there are several things you should consider first. The whole idea behind a personal branding approach is to position yourself as an asset to your customers...
by admin | Oct 8, 2014 | News
Pulling into the 67-acre lot that is home to Ricart Mega Mall (arguably one of the country’s most successful car dealerships), I’m immediately reminded of the family connection. A large sign at the security entrance displays a smiling Rick Ricart, a third...
