My 3am Elevator Speech

My 3am Elevator Speech

Perfecting your elevator speech is essential to clear communication and focus. I’ve helped many people do that very thing over the years. But (just between you and me), I’ve sort of sucked at doing it for myself. Until now, when someone asked what I do, my...
Your Brand Starts with Thanks

Your Brand Starts with Thanks

I was meeting with Jeff Young (LinkedIn Guru) in Columbus, Ohio yesterday, when he uttered a statement I thought to be quite profound.  He said, “Your brand starts with thanks”.  I couldn’t agree more, Jeff.  Thank you for sharing your personal story...
Are You Marketing In ‘Better Land’?

Are You Marketing In ‘Better Land’?

My own background is in personal branding, and I spend a lot of time teaching the importance of being DIFFERENT.  Not better, but different.  I’ve unfortunately seen so many people waste advertising dollars marketing themselves from this place I call Better...
Are you LIVING in Glengarry Glen Ross?

Are you LIVING in Glengarry Glen Ross?

Anyone who has seen this movie knows exactly what I’m referencing.  It’s a movie about four real estate agents competing to keep their jobs.  Their real estate company hires a corporate trainer whose mode of ‘motivation’ is pitting agent...
Choices

Choices

Years ago, I made a statement to my father that resonated so much, he still reminds me of it each time I see him.  We were discussing family members and friends who consistently made poor life choices.  Let’s face it…we’ve all made poor choices from time...
The Crossroads of Confidence & Competition

The Crossroads of Confidence & Competition

I’ve been thinking a lot about CONFIDENCE…and COMPETITION.  Recently, real estate agents tell me there are two things that bother them most:  noncommittal clients–and watching a competitor reach successful heights (all while knowing they’re the...
Which BrandFace© Are You?

Which BrandFace© Are You?

You don’t have to own your own business to become the face of a brand.  A BrandFace can be a CEO, president, sales manager, salesperson, child of an owner, home-based business expert or anyone in a situation where they are likely to represent the brand for an extended...
Is a BrandFace© approach right for you?  See my checklist…

Is a BrandFace© approach right for you? See my checklist…

If you’re a business owner or business leader who has considered becoming the face of your own business, there are several things you should consider first. The whole idea behind a personal branding approach is to position yourself as an asset to your customers...

BrandFace™ Star of the Week: Rick Ricart

Pulling into the 67-acre lot that is home to Ricart Mega Mall (arguably one of the country’s most successful car dealerships), I’m immediately reminded of the family connection. A large sign at the security entrance displays a smiling Rick Ricart, a third...