When Will My New Brand Make Me Money?

hand attracts moneyIt’s the question I always get as a Marketing Agent. And frankly, it’s one a client should always ask. “When will my new brand start producing a return on investment?”

The short answer is…as soon as you put it out there.
The long answer (rather, the ‘how’) provides a better explanation.

Here are five different ways your brand can turn meetings into money. Continue reading

Do You Need a Personal Tagline?

The truth about marketing awareness

A lot of people ask me if they need a personal tagline, a phrase that acts as your unique identifier. The answer is…yes. Every entrepreneur, business leader or sales professional that goes through my BrandFace® training receives a personal tagline. That tagline focuses on either who they are or what they do. For instance, mine is Agent to Business Stars. At a glance, it tells someone that I am an Agent (a word that most often applies to the Hollywood set) and that I work with people in the Business world…who are Stars (the best of the best). Those four little words say a lot, right? Continue reading

Content Calendars & OCD

Closeup calendar page with drawing-pinsObsessively Making Content Creation Stress-Free

I’m an organized person by nature.  In fact, some have jokingly diagnosed me with OCD (obsessive compulsive disorder)—well, at least I think it’s a joke.  I certainly resemble that remark, but I embrace it wholeheartedly because I’ve seen the results that good organization can provide.  Among my top organization tips, I highly recommend creating your own exclusive content calendar, especially if you’re the face of your brand.  Here are five reasons why this little bit of OCD is good for you: Continue reading

Ten Traits of a BrandFace©

BF-Logo-colorThese are the attributes I consider vital to the long term success of a BrandFace.  I’m sure you’ve heard the saying, “It’s much harder to stay number one than it is to get there”.  I believe there are a lot of people who can get there; some by hard work, others by sheer luck.  But longevity is the magic, and those who remain at the top demonstrate these 10 traits that I know to be present in almost every true BrandFace I have encountered. Continue reading

Thinking Differently About Content

Think Different sign with clouds and sky background 5 Fresh New Approaches to Content Marketing

Last Thursday evening I was conducting a workshop in Columbus, Ohio, when I was asked two excellent questions about content marketing:

  • People don’t want to hear from a roofing company every day. So how do you produce fresh and interesting content for social media that goes beyond your core services (roofing, automotive, plumbing, landscaping, etc.) and yet ties back to your business?
  • Can you extend your social media presence and content to include personal things (like your hobbies) and how does that affect your overall business image?

Continue reading

Strangest Branding Conversation Ever

Blank billboardSo many interesting stories throughout my adulthood have begun with the words, “My Dad was visiting last week and…”

Well, it happened again. And this time I couldn’t resist sharing possibly the strangest branding conversation ever.

My Dad was visiting last week and…we were headed back to Columbus after spending the day in Cincinnati watching my son play volleyball. My Dad was taking note of the vast emptiness of the roadside corn and soybean fields when he blurted out, “Hey honey, a few years ago I came up with a great idea and I can’t believe no one has done it yet”. [Oh no] Continue reading

For Frustrated Business Owners

Promo Image-BF paparazzi-small.fw

ANNOUNCEMENT: New (free) webinar for business owners who are feeling out-marketed & unfocused. If you’re experiencing some of these issues, I can help.

Are you tired of…

  • Watching your competitor(s) get recognized and reach successful heights when you know you run a better business?
  • Frustrated with wasted marketing results that are either producing NO leads or the WRONG kind of leads?
  • Feeling like your brand & message is unfocused & vague, making you appear as just ‘one of the pack’ in your industry?
  • Non-commited customers who are so focused on price that they make the quality of what you offer seem almost irrelevant?
  • Trying to keep up with all the marketing options & stay ahead of the game when you have a business to run?

Continue reading

Gratitude Knows No Season

20150315_113419To those of you who are opposed to sappy, sentimental posts, you have my permission to skip right over this one.  But you’ll regret it if you do.  I feel compelled to share this story today.

Last week I visited my family in Georgia, and had the great honor to spend some time with my Aunt Ethel, whom you see pictured here.  She’s 94, has Alzheimer’s and is living in a nursing home. Continue reading

My 3am Elevator Speech

deerPerfecting your elevator speech is essential to clear communication and focus. I’ve helped many people do that very thing over the years. But (just between you and me), I’ve sort of sucked at doing it for myself. Until now, when someone asked what I do, my response often began with, “How much time do you have?” and resulted in the proverbial ‘deer in the headlights’ look.  Closely followed by, ‘Now, what exactly is it that you do?” That’s when you know it sucks. Continue reading