5 Thought-Provoking Questions To Make A Brand Connection

5 Thought-Provoking Questions To Make A Brand Connection

The first time you meet with a prospect, you have a unique opportunity to create a meaningful connection.  Sometimes just asking the right questions is all it takes to communicate expertise, professionalism, sincerity and intention. Your prospect is expecting the...
Use Seminars To Attract More Qualified Clients

Use Seminars To Attract More Qualified Clients

Hosting an educational or informational seminar or webinar can kill two birds with one stone: It’s a great way to get in front of a room full of prospects while also branding yourself as a local expert in your industry. You’ve no doubt attended an event in person or...
Lacking Confidence?  You’re Not Alone

Lacking Confidence? You’re Not Alone

67% of Realtors We Interviewed Say Confidence Is a Challenge Over the last twelve months, we’ve personally interviewed over 80 Realtors throughout the U.S. and Canada.  Each conversation has lasted at least 45 minutes.  We’ve discussed their challenges, frustrations,...
Don’t Forget Your Clothes This Year

Don’t Forget Your Clothes This Year

The New Year has begun.  Resolutions have been made.  You’re ready to hit the ground running.  But are you, really?  Is your brand and position defined?  If not, it’s like leaving the house each day without clothing.  And while some would argue that this would...
How Mistakes Can Build Trust

How Mistakes Can Build Trust

Trust.  It’s a small word and a huge responsibility.  Zig Ziglar once said, “If people like you, they will listen to you.  But if they trust you, they’ll do business with you”.   I feel honored every time one of my clients calls to ask my...
Are You ‘Doing Business As YOU’ on Facebook?

Are You ‘Doing Business As YOU’ on Facebook?

The #1 Reason You Need a Business Page   Are you ‘Doing Business As YOU’ on your personal Facebook page? In other words, are you posting your business content from your personal page? Yesterday a REALTOR® asked me, “Why should I bother with a company Facebook...
When Will My New Brand Make Me Money?

When Will My New Brand Make Me Money?

It’s the question I always get as a Marketing Agent. And frankly, it’s one a client should always ask. “When will my new brand start producing a return on investment?” The short answer is…as soon as you put it out there. The long answer (rather, the ‘how’) provides a...
Do You Need a Personal Tagline?

Do You Need a Personal Tagline?

A lot of people ask me if they need a personal tagline, a phrase that acts as your unique identifier. The answer is…yes. Every entrepreneur, business leader or sales professional that goes through my BrandFace® training receives a personal tagline. That tagline...
Content Calendars & OCD

Content Calendars & OCD

Obsessively Making Content Creation Stress-Free I’m an organized person by nature.  In fact, some have jokingly diagnosed me with OCD (obsessive compulsive disorder)—well, at least I think it’s a joke.  I certainly resemble that remark, but I embrace it wholeheartedly...
Ten Traits of a BrandFace©

Ten Traits of a BrandFace©

These are the attributes I consider vital to the long term success of a BrandFace.  I’m sure you’ve heard the saying, “It’s much harder to stay number one than it is to get there”.  I believe there are a lot of people who can get there; some by hard work, others by...