Be BOLD Branding | Developing Your Inner Brand

Be BOLD Branding | Developing Your Inner Brand

Be BOLD Branding Podcast Developing Your Inner Brand Everything begins from within. And that includes your personal brand. We can’t ignore our inner voice, and we shouldn’t. But, sometimes that inner voice leads us in a direction we don’t want to go….and most of the...
How To Become a Destination Brand

How To Become a Destination Brand

Have you ever traveled a long way, waited in a long line, or gone entirely out of your way to do business with someone?  If you have, you have patronized what we call a destination brand. A destination brand is powerful because it isn’t restricted by location or...
Is Your Personal Brand Boosting Your Ego or Building Trust?

Is Your Personal Brand Boosting Your Ego or Building Trust?

When coming into our personal branding program, one of the biggest concerns for our clients is that they don’t want to appear egotistical or narcissistic. They want people to view them as helpful and serious about their profession. But they don’t know how to build a...
Stop the Insanity of a Spray and Pray Marketing Strategy

Stop the Insanity of a Spray and Pray Marketing Strategy

Are you anxious about your marketing? Do you wake up in a cold sweat wondering if the new lead gen system or marketing platform you just signed up for will bring you actual living, breathing clients…or just become a dead end like all the others?  Failure in marketing...
Your Personal Brand: From Unknown to Unforgettable

Your Personal Brand: From Unknown to Unforgettable

Ever wonder why some brands ‘take off,’ and others are barely noticeable? Have you followed all the suggestions from the gurusabout creating content and being consistent on social media to find that your brand has still gained no ground? This article discusses some of...
Building a Brand vs Growing a Brand

Building a Brand vs Growing a Brand

What’s the difference between building a brand and growing a brand? You consistently hear that it takes years to build a brand. But we disagree. Brands grow over time but can be built in just a few weeks. Let’s dive into what that means and exactly how we...
10 Tips To Get Branded & Get Booked

10 Tips To Get Branded & Get Booked

Are you a coach, consultant, speaker, author, or another expert looking to get booked? If so, did you know that your personal brand is often what makes or breaks your ability to do so?  Podcasters and event coordinators look for more than a compelling topic or catchy...
Secret Sauce of Personal Branding

Secret Sauce of Personal Branding

You’ve seen people with amazing personal brands. They stand out. They’re recognizable and memorable. Their mission is clear and purposeful. So, you ask yourself: “What’s the secret sauce? How can your brand stand out too?” Below, we unveil that secret sauce so you can...
Is Your Brand Putting Your Business at Risk?

Is Your Brand Putting Your Business at Risk?

During our 30+ years of experience, we’ve noticed that most business owners who fail underestimate their brand’s effect on their business. Most of them think their marketing is the problem. But we say the problem isn’t your marketing. The problem is...
The Year of Saying NO

The Year of Saying NO

Is your calendar crammed with unproductive meetings and nonprofitable projects? We’ve officially dubbed 2023 “the year of saying NO” for two important reasons: productivity and profit.  In this article, we share the different ways we’ve been saying NO that have...