6 Ways To Get Free Press

6 Ways To Get Free Press

The only thing better than being recognized as an authority in your industry is getting recognized for free. With some advanced planning and a little research, it’s actually easier than you may think. Public relations opportunities are plentiful, and just a little...
6 Ways You Know Your Brand Is Resonating

6 Ways You Know Your Brand Is Resonating

So you think you have a strong brand.  But how do you know you’ve chosen the right one? And more importantly, how do you know it’s working? We’ve identified six ways you can tell that your brand is resonating with your ideal customer, and a few of them may surprise...
Simplifying Customer Reviews

Simplifying Customer Reviews

All the Right Words in All the Right Places   Customer reviews are a hot topic, and rightfully so.  Not only do reviews provide some measure of confidence to your prospects, they can directly affect your search results on almost any platform that accepts...
7 Deadly Sins of Personal Branding

7 Deadly Sins of Personal Branding

What is a “personal brand”? Just like company or product branding, it’s built around imaging and messaging that is designed to create a feeling. Your personal brand influences how you want others to feel about you. From photos to other branding elements, and even...
5 Thought-Provoking Questions To Make A Brand Connection

5 Thought-Provoking Questions To Make A Brand Connection

The first time you meet with a prospect, you have a unique opportunity to create a meaningful connection.  Sometimes just asking the right questions is all it takes to communicate expertise, professionalism, sincerity and intention. Your prospect is expecting the...
Use Seminars To Attract More Qualified Clients

Use Seminars To Attract More Qualified Clients

Hosting an educational or informational seminar or webinar can kill two birds with one stone: It’s a great way to get in front of a room full of prospects while also branding yourself as a local expert in your industry. You’ve no doubt attended an event in person or...
Lacking Confidence?  You’re Not Alone

Lacking Confidence? You’re Not Alone

67% of Realtors We Interviewed Say Confidence Is a Challenge Over the last twelve months, we’ve personally interviewed over 80 Realtors throughout the U.S. and Canada.  Each conversation has lasted at least 45 minutes.  We’ve discussed their challenges, frustrations,...
Don’t Forget Your Clothes This Year

Don’t Forget Your Clothes This Year

The New Year has begun.  Resolutions have been made.  You’re ready to hit the ground running.  But are you, really?  Is your brand and position defined?  If not, it’s like leaving the house each day without clothing.  And while some would argue that this would...
How Mistakes Can Build Trust

How Mistakes Can Build Trust

Trust.  It’s a small word and a huge responsibility.  Zig Ziglar once said, “If people like you, they will listen to you.  But if they trust you, they’ll do business with you”.   I feel honored every time one of my clients calls to ask my...