You Can’t Calculate The Cost of Confusion

Many real estate professionals live in a state of confusion. They have trouble defining two major components of their brand that are a critical part of doing business with clarity. First, they struggle to define their ideal customer. We’re not talking about buyers or...

4 Things You Experience When Your Brand Is Not Defined

If you’ve been putting off personal branding, you may be using one of many excuses that we hear consistently.   Whether you don’t think you have enough time or you don’t believe it’s necessary, we think you should know what it’s costing you.  In fact, there are...

Never Hear The Word ‘NO’ The Same Way Again

Change the perception, and even the reality of the word “no” when it comes to your business and brand. We have all experienced rejection, and it’s never a pleasant feeling. However, if you head into rejection with a different mindset, it can change both your...

Agent vs Broker – Whose Brand Wins?

Are you a broker who is concerned that your agents are promoting their own brand instead of yours? Or an agent who is torn between promoting the brokerage or your own brand? These four thought provoking statements will change your perception and help you to understand...
6 Ways To Get Free Press

6 Ways To Get Free Press

The only thing better than being recognized as an authority in your industry is getting recognized for free. With some advanced planning and a little research, it’s actually easier than you may think. Public relations opportunities are plentiful, and just a little...
6 Ways You Know Your Brand Is Resonating

6 Ways You Know Your Brand Is Resonating

So you think you have a strong brand.  But how do you know you’ve chosen the right one? And more importantly, how do you know it’s working? We’ve identified six ways you can tell that your brand is resonating with your ideal customer, and a few of them may surprise...
Simplifying Customer Reviews

Simplifying Customer Reviews

All the Right Words in All the Right Places   Customer reviews are a hot topic, and rightfully so.  Not only do reviews provide some measure of confidence to your prospects, they can directly affect your search results on almost any platform that accepts...
7 Deadly Sins of Personal Branding

7 Deadly Sins of Personal Branding

What is a “personal brand”? Just like company or product branding, it’s built around imaging and messaging that is designed to create a feeling. Your personal brand influences how you want others to feel about you. From photos to other branding elements, and even...