Are You ‘Doing Business As YOU’ on Facebook?

Are You ‘Doing Business As YOU’ on Facebook?

The #1 Reason You Need a Business Page   Are you ‘Doing Business As YOU’ on your personal Facebook page? In other words, are you posting your business content from your personal page? Yesterday a REALTOR® asked me, “Why should I bother with a company Facebook...
When Will My New Brand Make Me Money?

When Will My New Brand Make Me Money?

It’s the question I always get as a Marketing Agent. And frankly, it’s one a client should always ask. “When will my new brand start producing a return on investment?” The short answer is…as soon as you put it out there. The long answer (rather, the ‘how’) provides a...
Do You Need a Personal Tagline?

Do You Need a Personal Tagline?

A lot of people ask me if they need a personal tagline, a phrase that acts as your unique identifier. The answer is…yes. Every entrepreneur, business leader or sales professional that goes through my BrandFace® training receives a personal tagline. That tagline...
Content Calendars & OCD

Content Calendars & OCD

Obsessively Making Content Creation Stress-Free I’m an organized person by nature.  In fact, some have jokingly diagnosed me with OCD (obsessive compulsive disorder)—well, at least I think it’s a joke.  I certainly resemble that remark, but I embrace it wholeheartedly...
Ten Traits of a BrandFace©

Ten Traits of a BrandFace©

These are the attributes I consider vital to the long term success of a BrandFace.  I’m sure you’ve heard the saying, “It’s much harder to stay number one than it is to get there”.  I believe there are a lot of people who can get there; some by hard work, others by...