Trust. It’s a small word and a huge responsibility. Zig Ziglar once said, “If people like you, they will listen to you. But if they trust you, they’ll do business with you”.
I feel honored every time one of my clients calls to ask my opinion about something. I consider that a result of the trust factor.
You probably think this article is about how admitting your mistakes can build trust. While that is absolutely true (and worthy of an entire book) I’m taking a slightly different direction here. Continue reading
The #1 Reason You Need a Business Page
Are you ‘Doing Business As YOU’ on your personal Facebook page? In other words, are you posting your business content from your personal page?
Yesterday a REALTOR® asked me, “Why should I bother with a company Facebook page? Can’t I just post everything from my profile page?” Continue reading
It’s the question I always get as a Marketing Agent. And frankly, it’s one a client should always ask. “When will my new brand start producing a return on investment?”
The short answer is…as soon as you put it out there.
The long answer (rather, the ‘how’) provides a better explanation.
Here are five different ways your brand can turn meetings into money. Continue reading
A lot of people ask me if they need a personal tagline, a phrase that acts as your unique identifier. The answer is…yes. Every entrepreneur, business leader or sales professional that goes through my BrandFace® training receives a personal tagline. That tagline focuses on either who they are or what they do. For instance, mine is Agent to Business Stars. At a glance, it tells someone that I am an Agent (a word that most often applies to the Hollywood set) and that I work with people in the Business world…who are Stars (the best of the best). Those four little words say a lot, right? Continue reading
Obsessively Making Content Creation Stress-Free
I’m an organized person by nature. In fact, some have jokingly diagnosed me with OCD (obsessive compulsive disorder)—well, at least I think it’s a joke. I certainly resemble that remark, but I embrace it wholeheartedly because I’ve seen the results that good organization can provide. Among my top organization tips, I highly recommend creating your own exclusive content calendar, especially if you’re the face of your brand. Here are five reasons why this little bit of OCD is good for you: Continue reading
These are the attributes I consider vital to the long term success of a BrandFace. I’m sure you’ve heard the saying, “It’s much harder to stay number one than it is to get there”. I believe there are a lot of people who can get there; some by hard work, others by sheer luck. But longevity is the magic, and those who remain at the top demonstrate these 10 traits that I know to be present in almost every true BrandFace I have encountered. Continue reading
5 Fresh New Approaches to Content Marketing
Last Thursday evening I was conducting a workshop in Columbus, Ohio, when I was asked two excellent questions about content marketing:
- People don’t want to hear from a roofing company every day. So how do you produce fresh and interesting content for social media that goes beyond your core services (roofing, automotive, plumbing, landscaping, etc.) and yet ties back to your business?
- Can you extend your social media presence and content to include personal things (like your hobbies) and how does that affect your overall business image?
So many interesting stories throughout my adulthood have begun with the words, “My Dad was visiting last week and…”
Well, it happened again. And this time I couldn’t resist sharing possibly the strangest branding conversation ever.
My Dad was visiting last week and…we were headed back to Columbus after spending the day in Cincinnati watching my son play volleyball. My Dad was taking note of the vast emptiness of the roadside corn and soybean fields when he blurted out, “Hey honey, a few years ago I came up with a great idea and I can’t believe no one has done it yet”. [Oh no] Continue reading
ANNOUNCEMENT: New (free) webinar for business owners who are feeling out-marketed & unfocused. If you’re experiencing some of these issues, I can help.
Are you tired of…
- Watching your competitor(s) get recognized and reach successful heights when you know you run a better business?
- Frustrated with wasted marketing results that are either producing NO leads or the WRONG kind of leads?
- Feeling like your brand & message is unfocused & vague, making you appear as just ‘one of the pack’ in your industry?
- Non-commited customers who are so focused on price that they make the quality of what you offer seem almost irrelevant?
- Trying to keep up with all the marketing options & stay ahead of the game when you have a business to run?
To those of you who are opposed to sappy, sentimental posts, you have my permission to skip right over this one. But you’ll regret it if you do. I feel compelled to share this story today.
Last week I visited my family in Georgia, and had the great honor to spend some time with my Aunt Ethel, whom you see pictured here. She’s 94, has Alzheimer’s and is living in a nursing home. Continue reading