6 Ways To Get Free Press

6 Ways To Get Free Press

The only thing better than being recognized as an authority in your industry is getting recognized for free. With some advanced planning and a little research, it’s actually easier than you may think. Public relations opportunities are plentiful, and just a little...
6 Ways You Know Your Brand Is Resonating

6 Ways You Know Your Brand Is Resonating

So you think you have a strong brand.  But how do you know you’ve chosen the right one? And more importantly, how do you know it’s working? We’ve identified six ways you can tell that your brand is resonating with your ideal customer, and a few of them may surprise...
Simplifying Customer Reviews

Simplifying Customer Reviews

All the Right Words in All the Right Places   Customer reviews are a hot topic, and rightfully so.  Not only do reviews provide some measure of confidence to your prospects, they can directly affect your search results on almost any platform that accepts...
7 Deadly Sins of Personal Branding

7 Deadly Sins of Personal Branding

What is a “personal brand”? Just like company or product branding, it’s built around imaging and messaging that is designed to create a feeling. Your personal brand influences how you want others to feel about you. From photos to other branding elements, and even...