Tonya Eberhart is a speaker, author & Agent to Business Stars. She is also the founder of BrandFace®, LLC and author of the original book in the series. She grew up in Dawsonville, a small North Georgia town best known for making moonshine and launching the racing industry we know today as NASCAR. After she graduated from high school, her wild ambitions landed her a theatre scholarship at a local community college, followed by a move to Tallahassee, Florida to attend the renowned theatre program at Florida State University. But she was soon to discover that she was out of place in the quirky, eccentric world of theatre. So she used her acting skills for a more suitable purpose—vacuum cleaner sales. While selling vacuums door to door to pay for her education, she happened upon the home of a radio station engineer who recommended her for a sales position, which began an eighteen year journey in radio.
During this time, Tonya observed business owners who were featured in their own advertising and positioned as local celebrities in the market. She was intrigued by this, and determined to help others achieve that same success. She hand-picked clients whom she felt she could turn into the next radio star, and dragged them into the studio to record their commercials. Several years and radio stations later, she continued to learn and use personal branding skills to bring her clients integrated marketing solutions across multiple platforms. In 2005, she earned the prestigious award of Convergence Salesperson of the Year among over 100 sale reps, and while only working part time.
In 2007, she co-founded Remerge (Marketing Services Group) to consult business owners and traditional media companies on integrated marketing practices. To supplement this effort, Tonya authored an online training platform for media sales professionals called Reboot Campus, where over 750 media sales reps received training and certification for Digital Integration Fundamentals.
Today, Tonya is the founder of BrandFace®, LLC, the home of her new book series, speaking series and marketing program for business owners, real estate professionals and home improvement professionals. It combines personal branding with integrated marketing and is designed to produce business stars. There are currently three books available in the series: BrandFace® (for Business Owners), BrandFace® for Real Estate Professionals (with co-author Michael Carr, America’s Top Selling Real Estate Auctioneer) and BrandFace® for Home Improvement Professionals, (with co-author Ron Greenbaum, The Basement Doctor).
In addition to BrandFace®, Tonya also co-authored a book with her daughter, Kati, in 2012. Kati’s Journey: One Teen’s Journey to Japan (see it on Amazon) chronicles Kati’s first trip to Japan and shares her love of Asian culture, as well as the dynamic between mother and daughter on that journey. The book includes 45 QR codes, which link to short videos of the trip, and is promoted as the first interactive book written by a U.S. teen.
Tonya is known for her clever marketing tactics, instinctual creativity and rabid desire to outfox your competition. She can tell you what to do…and make you like it. She has an impressive track record of launching unforgettable personal brands across multiple platforms in order to position her clients as an authority. She’s steadfast in her desire to work with those who are truly committed to what it takes to be the face of their brand and the star in their industry.
Michael Carr is America’s Top Selling Real Estate Auctioneer and co-author of BrandFace® for Real Estate Professionals. He has been an auctioneer since 1991 and has sold billions of dollars in auto, heavy equipment, land, commercial and residential properties. Since becoming a licensed real estate agent in 1994, Michael has been actively involved in the sale of over 68,000 homes and licensed in as many as 27 states in the continental U.S. as a broker and an auctioneer. Overall, he has conducted over 6,500 auctions throughout the last 25 years.
Michael is a former Senior Vice President of Brokerage for Auction.com and personally conducted over 2,000 auctions during his tenure there. He resigned from that post in order to continue to expand his own companies. He is a member of the National Association of REALTORS®, the I-85 North Board of REALTORS® and the Athens Area Association of REALTORS®.
Michael Carr & Associates, Inc. was founded in 2000 and serves as the umbrella corporation for his auctioneer, real estate brokerage and investment divisions. He currently spends part of his week traveling to consult investors or conduct auctions, while balancing the rest of his time at his Jefferson, Georgia headquarters.
Michael has spoken before audiences in the hundreds of thousands, and spent 25 years reading and molding his audiences as an auctioneer. His commanding presence and no-nonsense personality reflects his bold stance on business and marketing practices. Audiences especially enjoy laugh-out-loud moments as he shares inside perspective on his life as an entrepreneur and eventual progression into a BrandFace®.
Michael’s energy and passion for his craft is undeniable, and whether you learn from him in this book or in person, you’ll take away a rich understanding of what it takes to be a BrandFace® and to reach the coveted number one position in your market and niche.
Ron Greenbaum is The Basement Doctor and co-author of BrandFace® for Home Improvement Professionals. He has more than 30 years of experience in the basement waterproofing and foundation repair industry. He is the co-owner of The Basement Doctor in Columbus, Ohio, and Mr. Basement in Baltimore, Maryland. He is also co-owner of Nash Distribution, a supplier to foundation repair, basement, mold and crawl space contractors across the United States and Canada.
From 1994-1996, Ron served on the ethics committee for the National Association of Waterproofing Contractors for two terms and helped to create the Code of Ethics and Standards of Practice for the basement waterproofing industry in North America.
In 1999, Ron introduced the national trademark, ‘The Basement Doctor’, and continues to be the face of that trademark, appearing in hundreds of major advertising campaigns for print, radio, television and web. He is recognized nationally as an expert in the waterproofing and foundation repair field, often consulted by leading industry publications ad websites for trusted tips and expert advice on home improvement projects.
In 2009, Ron was asked to participate in The Columbus State College Business Program’s Leadership Speaker Series. He spoke to students, college employees and the general public about how leadership is acquired, and what leaders look for when selecting individuals for their company. It was that speech which inspired this book.
It is possibly Ron’s philanthropic contributions which stand out most. He has supported many charities and community efforts, including Habitat for Humanity, Mid-Ohio Food Bank, Special Olympics, Nationwide Children’s Hospital, Wexner Heritage Village, Autism Puzzle, Honor Flight and the Ronald McDonald House to name a few. Ron’s love for animals has brought a multi-year partnership with the Capital Area Humane Society in Columbus, and the launch of a local TV program called ‘Find A Friend’, which promotes pet adoptions and is in partnership with a local NBC-TV affiliate.
His professional accomplishments include being the recipient of a Consumer’s Choice Award Winner (multiple years), a Small Business of the Year Award, Better Business Bureau Torch Award Winner, Angie’s List Super Service Award Winner, CEO Magazine’s ‘15 Business Superstars’, and Smart CEO’s ‘Top 100 Best Run Companies’ Winner. The Basement Doctor was also nominated for a Small Business Award.